A big part of blog management is knowing what keywords to target within your posts.
While this probably sounds like a no-brainer to someone well-versed in how Content Marketing and SEO works, it’s an area where many new bloggers struggle.
So why do you need keyword research ?
Well, it’s important to understand what people are searching for online.
Once you can figure out the actual terms and belgium phone number list phrases they’re using to find the information they’re looking for, you can start to be that answer by including those terms in your texts.
However, it is important to determine how much traffic each keyword receives and who the competition is in Google or Bing for those terms .
Keyword research is essentially the tool you can use to ensure that your content is reaching the right audience searching for answers to the topic you are writing about.
9. Avoid content cannibalization
Another important aspect to remember when managing blogs is to prevent content cannibalization from occurring .
What this means is competing with yourself for the same search position on Google.
This is usually only a problem after you’ve application lacks hardware and software compatibility already grown your blog to include a large number of posts, but it can still happen at any time.
Instead, make sure you’re only creating content around topics you haven’t covered yet.
If something has changed or you need to update information, go back and add to the existing post instead of creating a new one.
Additionally, it’s always a good idea to look at your blog to find topics that can be combined for greater effectiveness.
If necessary, delete one and give a 301 redirect to the other one you updated.
Conclusion: Succeed with these blog management tips
While most people think blogging is easy, the egypt data truth is that there are quite a few steps involved in achieving success.
However, the blog management tips we’ve included in this post are a great way to stay on track.
If you’re still unsure about your blogging process, we can help.
In the following ebook you can learn everything about corporate blogs, how they work, what differences they have with a traditional blog and how to create one from scratch. Don’t miss it!