The 10th issue of the “Online store in 59 minutes” column is devoted to such an important issue as choosing a CMS for an online store. The column’s host, Natalia, will tell you in detail what distinguishes a quality website management system and what you should pay attention to first.
Popular cms do not guarantee quality yet, as they can often easily be subject to malicious attacks. Therefore, it is worth making a decision very carefully, which cms to choose.
The video will also discuss the advantages of CMS MODX, because over 8 years of experiencecreation of online storesWe have worked with many systems and have seen in practice that MODX is an excellent solution to business problems and is worthy of the title of “the best CMS for an online store”.
Good design is not only a beautiful picture. It is also clarity and convenience for the visitor. Even in the most beautiful design you can get confused and never find the right product. But you should not forget that people meet you by your clothes. Only the harmony of design and usability will allow you to achieve the desired effect.
Principle 2: Give images their due place
When we get to a website, we first of all pay attention to photographs, pictures and other images, and only then, if the visual part has aroused application lacks hardware and software compatibility interest and pleasant emotions, we begin to read the text. Therefore, the fact that images are the key factor in the conversion rate of a website cannot be denied.
Principle 3: CTA buttons in the right place
CTA buttons, also known as call-to-action buttons, direct the website visitor to make a purchase. Remember that any page has so-called “invisible places” that visitors rarely look at. But it is very important for the “call” to be noticed, isn’t it? Therefore, place CTA buttons in visible places, namely: near the product image. In addition, there crawler data should be one “call to action” on one page. Otherwise, you risk dispersing or even losing the visitor’s attention. In the text of the “call”, use motivating verbs: “buy”, “get”, “add”, etc.
For more information on the principles of designing sales pages, watch the video:
Find out more about the capabilities of the MODX online store cmsHere.