After you have made a general content plan, you need to come up with topics and record them in a calendar plan for 2-3 months in advance. That is, you need to make a table, and for each day of the week (possibly excluding weekends), write down what the content will be about.
For example, if you have an online clothing store, you can cover topics such as: style rules from celebrities; fashion trends and tendencies; the best looks of the week; advice on what to wear for a romantic date; rules for choosing a wardrobe for a particular figure, etc.
When you work in your field every day
There shouldn’t be any problems with topics, because you communicate with clients, read specialized publications and know exactly what your target audience needs to know. If you are faced with the fact that you absolutely don’t know what to write or shoot about, I advise you to read the article“In Search of an Idea, or What to Write About in a Corporate Blog”.
Step 4. Attracting the attention of the target audience to the content
It is very important not only to create high-quality and useful content, but also to make it easy for the target audience to find out about it. The croatia phone number data simplest method would be to broadcast information on social networks or email newsletters. In addition, it is worth using paid methods: retargeting, promo posts on Facebook.
It will be more difficult, but more effective, to win the “reposts” of opinion leaders , who are read by your potential clients and whose opinions are listened to. Posts in popular content projects also work well (for example, the Mosigra company, which sells board games, maintains its blog on Habr, where the lion’s nest for its target audience lives).
Step 5. Analyze the effectiveness of content marketing
Although the effectiveness of content crawler data marketing is not as easy to measure as in the case of contextual advertising, it is nevertheless possible. Firstly, there is such a thing as multi-channel sequences in web analytics, which show the path taken from the source of the first visit to the site to conversion.
It’s also worth measuring how much your lead generation has increased since you implemented content marketing in your activities, in particular, what proportion of leads have downloaded your white papers, attended webinars, or subscribed to your newsletter of useful articles. More on how to improve your lead generation process with content marketingread in this article.
And although the ultimate goal of an application lacks hardware and software compatibility online store is sales, it is worth paying attention to related indicators: customer loyalty, trust, recommendations. And here content marketing is a great helper!
The article is based on a master class held within the Digital Force. For more information on how content marketing works, see the presentation.