I reached out to the marketing trailblazer community for some feedback around the new look of monitoring email engagement rates and how to be sure your content is getting the results your company needs.
email open metrics?
We’ve seen a lot of talk over the last couple of years, and especially since apple mpp rolled out, about not being able to trust open rates. Despite this, it seems to be the most common method of deriving engagement across most email service providers (esps).
Here’s what our trailblazers
had to say about the value of the email open and how cayman islands telegram number database and how to make the most of the data you can track:
lakesha holloway, digital director, atrium health:
lakesha holloway, digital director, atrium health
“understanding the nuances of email engagement metrics, particularly open rates in the era of apple’s mail privacy protection (mpp), is crucial for email marketers. While open rates remain a kpi we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures.
For new marketers
i recommend focusing on leveraging open rates as a directional indicator rather than dating data an absolute measure of engagement. Consider a holistic approach by analyzing click-through rates, conversions, and other behavioral data to gain deeper insights into your subscribers things have changed interactions. Additionally, optimize email content, subject lines, and send times based on einstein predictions. Aim to enhance overall engagement through meaningful connections with your audience.