Things have changed

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Aol was still a player in the mailbox provider game. And despite being six years old at that point, domainkeys identified mail (dkim) authentication still hadn’t been widely adopted.

a lot with email engagement

over the last 14 years. Dkim is no longer a ‘best practice’ but a requirement for ensuring mail reaches the subscriber inbox. Aol is still around, but it’s now part canada telegram number database of yahoo , and serves as the inspiration for many memes.

Perhaps the most important change is. That the concept of “batch and blast” is no. Longer considered an effective marketing strategy. Today’s subscribers expect. So much more from the. Companies they do business with.

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personalization has become a must in email marketing. Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the dating data hope of driving engagement in the form of a purchase or sustained interest. Positive email engagement can look different to different marketers. Some are happy to see an open rate of over 20% on a as a small business grows campaign, while others may consider a click rate higher than 10% to be the mark of success.

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