What is a good netlinking strategy?

 

This is where we see netlinking clients (and sometimes some professionals) of the “enlightened amateur” type arrive, those who will focus on a single element (example: TrustFlow) in spite of all the others to judge the quality of a site.

Sure, moving the slider of a metric can have positive (or negative) effects, but pushing the extremes too far can result in a penalty. Google’s algorithm is not that easy to manipulate, and in reality, there are many metrics and interdependencies at work behind the scenes.

To avoid getting blacklisted, you have to play on all fronts, on-site and off-site. Working on a link strategy without optimizing the website, or vice versa, will not bring results as effective as the combination of the two. Similarly, strategies that play on a flaw in the system have their limits: developers know the flaws in their algorithm and with each new update, those who benefit from their effects run the risk of falling to the bottom of the SERPs.

Caution above all

Without working on its SEO, a brand new (but well designed) site can take many months to “climb” into the top 10 of SERPs on a competitive expression. With the right process, these results can be obtained in a few months, and above all, above all: be stable.

To use my favorite phrase, “netlinking is a work of endurance”. If most netlinkers have understood that link farms and other spammy sites are netherlands telegram data echniques to forget a long time ago, behind a promise that is too good to be true can hide a poorly controlled Private Blog Network, a growth that is too fast, without subtlety, and other unstable strategies that will sooner or later end up collapsing or being detected.

Real in-depth work is needed to establish a more solid strategy, more sustainable results and, above all, less risky. The recipe for “clean” netlinking is natural: you know what Google wants to see, so feed it!

The right strategy will therefore be played out on several fronts:

• Website authority : To improve this point, we will transfer the popularity of well-placed sites to the client’s site via backlinks. We will see which ones and how a little later.
• the position of the client’s site : we will try to make it evolve on very specific SERPs, by carefully selecting
• keywords : this will involve “raising” all the keywords on the site, but by prioritizing the most important keywords

What Google wants to see is consistency. A brand new domain that suddenly receives a flood of links from big media outlets, links inserted into content that has no semantic connection to the destination page, links in numbers and in regular waves that point en masse to an internal sales page: all practices that will set off alarms sooner or later!

Design a natural link strategy

Often, the client will want to push a specific page (generally a sales page). However, not all netlinking strategies are suitable for all cases: it is the audit of the complete site that will determine the points to be developed, in order to establish a tailor-made strategy.

The home page and navigation menu

Let’s start with a crucial point, yet often neglected: the quality of the home page. Indeed, it plays the role of “mill”, in the sense that it is the one that will redistribute the popularity received from backlinks to internal pages.

Why? Because when you cite a website executive list naturally in an article, for example as a source, you often refer to it by its homepage. Logically, for Google, the homepage is therefore extremely important. But if the quantity/quality of backlinks is the most important ranking factor for Google, the quality of the content of the target pages comes in just second.

Optimizing the home page starts how to improve your personal branding? With its fluidity: too often, home pages. Are heavy, slow to load, with. Unoptimized images, huge banners, mega. Navigation menus and very brief content. Simply reassuring. A page that is too slow to. Load will increase the bounce rate. And send a negative signal to google: you must start. By cleaning up and lightening. The page as much as possible, while making it attractive.