What makes you shine more than others? How can you advance in your digital career?
It is increasingly important to highlight yourself in front of a recruiter, and there are as many ways to differentiate yourself as there are applicants for the same position as you. For anyone starting this type of career, a very good way to show your abilities is to show them on your Personal Brand .
What is Personal Branding?
Let’s start at the beginning: what is implied in “Branding Myself” or “marketing yourself”?
Personal Branding is no longer just a hong kong telegram data simple trick to stand out but a real skill to master, especially for a career in digital marketing. It is truly a reflection of your abilities, on a subject that you master a little: yourself.
Now let’s see how to do it!
How to improve my Personal Branding?
The 10 key points of Personal Branding:
- Analyze your current brand image
- Define your motivations
- Determine your vision for your brand image
- Choose your niche market and target audience
- Determine your unique value
- Build your online presence
- Create your blog and its content
- Create your social media strategy
- Get your name and brand out there
- Find your peers and mentors
1. Analyze your current brand image
The most important thing here is to take stock of your current brand image.
Second, ask your friends, colleagues, clients, superiors and other peers for their impressions of your online presence and how they perceive it.
These two quick steps will allow you to aditya janaswami senior field application engineer determine your strengths and weaknesses in your professional life. You can also analyze your Personal Brand using SWOT, to strengthen and confirm your analysis in a framework.
What is a SWOT?
SWOT is a matrix used in Marketing as. Part of a 360° study of an activity. Company or even brand… SWOT means:
- Strengths : What are a company’s strengths compared to its competitors.
- Weaknesses : What are a company’s weaknesses compared to its competitors.
- Opportunities : What opportunities are there for the company in this market?
- Threatens : What threats are there to database d the company in this market?
2. Define your motivations
This is the philosophical part of the process, you have to figure out what your true motivation is for getting up every morning and what values you want to uphold. This part is just an.