Whether you use Telegram from your mobile or from its desktop version, these are its main advantages:
- You can use it from different devices simultaneously, even if they have a different operating system.
- Messages via Telegram are encrypted, ensuring telegram blast the security of the tool.
- You can create groups (ideal if you want to build a community and encourage interaction between members) or one-way channels (the best option for communicating news or promotions about your brand). In both cases, you can add unlimited people.
- You can share large files (up to 2 GB) in any format.
- You don’t have to link Telegram to your phone number, you can register with a username.
- Their bot system allows you to automate various tasks and is one of the great benefits for your Telegram marketing strategy.
What are Telegram bots?
Telegram bots are one of their most notable features, of which they are pioneers. These are automations that you can use within the app to provide predetermined answers to basic questions, send photos to your clients, schedule alerts and reminders, organize votes, moderate your groups and carry out all kinds of searches.
If you own your own business, you can use bots to manage your channel and send autoresponders to keep your followers updated with relevant information, saving you a lot of time.
How to use Telegram as a marketing tool?
Telegram is a very powerful tool to increase the reach of your brand. That is why we recommend including this channel in your business’s digital marketing strategy, either as a dissemination and/or sales tool.
Here are some recommendations to get you started:
Create a channel for your brand
The first thing you’ll need to do is create a channel exclusively for your project, whether it’s a personal or business brand . It’s important that it has its own URL so that it’s easier for users to find.
Here you will find our step-by-step tutorial to create a channel on Telegram
To use a simile, we could say digital marketing on telegram: how to integrate it into your strategy that your Telegram channel is like a Facebook page, with the difference that communication in this medium is only one-way.
This means that only you have permission to write and share information , while your followers will not be able to do so. Another great benefit is that you will not find any capacity limits, so the number of followers you can have on your channel is unlimited.
Once you have your first followers, start dating data sharing information, promotions, campaigns, etc. so that those who follow you are the first to know about it, thus giving those interested an incentive to become part of this community you are creating.