n 2021, Telegram reached 1 billion downloads worldwide. In fact, it was the most downloaded app in Spain. Its growth is unstoppable, making it a super interesting marketing tool that you should start considering in your strategy.
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More and more companies are using this instant messaging app to communicate with customers and followers in a close and direct way. Telegram allows you to create public channels and mass groups, which is key for those looking to create a community around their brand and build customer loyalty.
If you still don’t know what possibilities Telegram offers for your business, keep reading. In this article we will tell you what the main advantages of this platform are and how you can integrate it into your marketing strategy.
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Table of Contents
What is Telegram and what is it for?
Telegram is a cloud-based instant messaging app used to exchange text messages, photos, videos, music and all kinds of files. It is available advantages of telegram for both Android and iOS, and also has a powerful desktop version.
Its main competitors? WhatsApp and Facebook Messenger. However, unlike these apps, Telegram has focused on the security, speed and privacy of communications , thus gaining the trust of many users.
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One of its main functions is to create channels (both public and private). This is very useful not only for communicating between dating data family and friends, but also for companies looking to bring their potential clients together in one place. Channels, in addition to other advantages that we will see below, make Telegram a key element of any digital marketing strategy.