The final weeks of the year often see a flurry of roundups of important events, and it’s no different with Google.
Using its colossal database of information on everything users do on the Internet, the world’s largest search engine has published a comprehensive report on the most popular searches in 2021 in each country .
Analyzing the behavior of Internet users in detail
is a key process for SEO professionals and tunisia phone number list Digital Marketing professio nals in general. In the end, companies today have to adapt their communication strategies to the preferences and needs of their audience on the Internet.
That’s why I invite you to join me in this retrospective look at the searches that Mexican users made during the year. In the following lines, I’m going to share some reflections on how marketing professionals can use this data to interact with our visitors in a precise manner.
#1: Interest in health concepts has expanded
Although Mexico and other Latin American countries have improved their health indicators, the pandemic is still a reality. As a result, many people are concerned about health issues, especially those related to COVID-19.
Check out some of the highly searched terms Google highlighted in its report:
- What are comorbidities? Key information for understanding physical conditions that may aggravate the effects of the coronavirus in infected people;
- What is black fungus? This fungal infection was observed in patients from different countries and caught the attention of medical authorities due to its relationship with COVID;
- how to know if I have COVID;
- how to get the vaccination certificate and
- how to register for the vaccine.
This growing attention to health by users c 7 effective hyperlocal marketing strategies reates interesting opportunities for businesses in the medical field, which can produce valuable content in this semantic universe. In this way, they generate more credibility among the population and increase the recognition of their brands, by providing information that has a real impact on the lives of users.
But even if your company’s core business is not in the health industry, you can take this topic into account to humanize your communication, especially considering the increasing number of people who report symptoms of anxiety, stress and depression.
For example, offering interactive resources on the website is a way to give users more autonomy and self-control, thus avoiding annoying them with excessive ads and unsolicited pop-ups.
#2: Consumers are attentive to international events
With so many digital technologies at our fingertips — literally — there are no longer any borders that can keep people away from what is happening in any corner of the world. In addition, strong economic and cultural globalization has meant that news about one country has a direct impact on the lives of citizens living thousands of miles away.
This trend can be seen in the following popular searches carried out in Mexico according to the Google report:
- what is happening in Colombia — due to the series of social protests that occurred in the country between April and June;
- What is happening in Afghanistan — Many egypt data users wanted to stay up to date on the serious humanitarian crisis that occurred in that nation after the Taliban returned to political control.
Such research demonstrates that marketing strategies must consider the local specificities of the audience that will receive them, but they must also be connected to the global context.
For example, companies that operate in different markets in Latin America do not want to launch completely identical email marketing or social media campaigns for each country.
During the protests in Colombia, the collective mental environment was opposite to that of other neighboring populations, so the levels of interaction and engagement with a brand’s communications would inevitably be different .
In conclusion, it is understood that mature businesses manage to adapt their communication initiatives to each user profile and their current situation, considering cultural aspects to segment the message and put themselves in their shoes. Thus, they can be successful globally and locally simultaneously.
#3: The language of the digital world is changing at a surprising pace
The ability to create memes and stickers has become increasingly common among Internet users, especially to play on everyday events.
At the same speed, terms and expressions emerge that go viral within a few days on social networks such as Tik Tok and Twitter, until they become part of everyday vocabulary.
what does gpi mean — it is short for “thanks for inviting” that has appeared in many social media chats;
What does uwu mean?
What does nashe mean — the term coined by Argentine influencer Coscu became continental and refers to something that attracts positive attention and
- what does pov mean — an acronym originally from English, which stands for “Point of View” or
