Marketing Flywheel was born to go beyond the scope of the sales funnel, tracking and making visible the interaction between the user and brands from the beginning.
This makes the customer lifecycle continuous and sustainable, something that any company should be concerned about.
Flywheel is an ideal tool to accompany customers
from the moment they discover a brand and, especially, after the purchase, to motivate them to acquire new products or services.
Furthermore, the fundamental principle of canada phone number list this trend is to use the information that arises from interaction processes to offer better experiences to consumers and, consequently, captivate them.
Now that you know what Marketing Flywheel is and why it emerged, it is vitally important that you understand how Inbound Marketing has changed.
What are the impacts of Flywheel on Inbound Marketing?
Due to its close relationship with user experience, Inbound Marketing is constantly evolving. In this context, the following changes have emerged:
1. There is no longer an end point
Without a doubt, this is the great change tha harness the power of sms marketingt the birth of Flywheel brought about in Inbound Marketing strategies.
Previously, the end point was considered to be when a user purchased a certain product or service, since the objective of this methodology was to lead them to that conversion.
Now, Inbound has become a continuous cycle that, in addition to attracting, tries to captivate existing customers by seeking to get them to repurchase with the brand.
2. Proactive and aggressive retention initiatives
As a continuous cycle never ends, Marketing Flywheel is especially concerned with the post-purchase stages.
Therefore, this strategy suggests that there is an uninterrupted and effective interaction with current customers to build loyalty and thus motivate them to buy again.
It can be said that, although the sales funnel principle also serves to build user loyalty, since it makes them approach brands organically, Flywheel Marketing is much more proactive and “aggressive” in consumer loyalty and delight initiatives.
3. Strength is the real opportunity
Previously, getting leads was considered the main egypt data driver of Inbound Marketing strategies.
When a user shares their contact information, it’s much easier to reach them and motivate them to make a purchase. That’s the traditional approach, isn’t it?
However, Marketing Flywheel goes much further. For this strategy, the real difference is generating enough force to turn the wheel that gives life to the business: The wheel of the interaction cycle between the consumer and the brand.
To achieve this, each step supports the other. We attract leads, generate interaction dynamics to engage them and provide them with a memorable experience.
This attracts old and new customers and so on – customers will constantly increase and purchase.
How is it possible to achieve this circular “force”? Precisely, by prioritizing the user experience, because the purchasing power lies with the customer.
Now let’s see some practices of this technique!
What actions does Marketing Flywheel promote?
One of the principles of this trend is that friction, a term that encompasses everything that causes customer dissatisfaction, causes power to be lost and, consequently, the wheel to stop turning, shortening the customer life cycle.
To avoid obtaining a friction-less process , Flywheel uses 3 practices that we will review in the following lines.
Automation of service processes
Automation is one of the greatest allies of the business world today, and Flywheel was born in the midst of this reality .
For this reason, this strategy seeks to implement customer service processes to make them more agile and precise, avoiding unnecessary friction and discomfort between users and employees.
Fortunately, there are many ways and mechanisms to provide automated customer service, such as chatbots , post-sales email, or satisfaction surveys.
ensures that there is service 24 hours a day.