In email specifically, -grabbing subject line that has an excited tone. Then we provide short, digestible content that leads to in-depth information on our site. By structuring our campaigns with bite-sized content first and detailed content last, we’ve successfully built a strong digital strategy, despite the unique challenges of our industry.”
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what are the next steps for email engagement?
The message i’ve been trying to deliver to readers for the last year or so now is everything is connected: email sender guidelines and best practices, the subscriber lifecycle, and list hygiene. Sending highly personalized content to a highly engaged audience and taking corrective actions based on what your subscribers are telling you helps maximize roi while also keeping your reputation pristine.
The new look of email engagement requires so much more than just collecting addresses and hitting send. The era of “batch and blast” is behind us.
As harral said: “email engagement is built over time, not overnight. Don’t underestimate the power of a strong brand reputation. Digital marketing is always evolving, so make sure you’re adaptable and ready for change. Have fun and enjoy the ride!”
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Why sales teams need mutual action plans
Before jumping straight into the “how,” let’s take a look at why mutual action plans are so important to the modern sales team.
Mutual action plans help close complex deals faster
The B2B buyer’s journey can last anywhere from three to 24 months. A standardized mutual action plan can help sales teams speed up the average sales cycle by providing:
A single source of truth that’s regularly updated and shared, ensuring buyers and sellers are both working with consistent, timely, and accurate information.
A sense of urgency and accountability for stakeholders. MAPs connect action items, due dates, and deliverables to ROI, so your team can reframe every requirement as a necessary step to reach goals.
A framework to guide each rep’s engagement with buyers, so they know what to prioritize and how they should be using their time.
A detailed record for more senior decision-makers who may enter the process later, reducing the need for back-and-forth clarification as they get up to speed.
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