When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Aol was still a player in the mailbox provider game. And despite being six years old at that point, domainkeys identified mail (dkim) authentication still hadn’t been widely adopted.
email engagement over the last
14 years. Dkim is no longer a ‘best practice’ but a requirement for ensuring mail reaches the subscriber inbox. Aol is still around, but it’s now part of yahoo, and serves as the inspiration for many memes.
Perhaps the most important change is that the concept georgia telegram number database of “batch and blast” is no longer considered an effective marketing strategy. Today’s subscribers expect so much more from the companies they do business with.
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personalization has become a must
In email marketing. Sending relevant content. To the subscriber inbox in a timely manner is. The goal of the modern marketer, with the hope of driving engagement. In the form of a purchase or. Sustained interest. Positive email engagement can look different to different create and document mutual marketers. Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success.
I reached out to the marketing trailblazer community for some feedback around the new look of monitoring email engagement rates and how to be sure your content is getting the results your company needs.