Now the most popular items are document organizers, passport covers, and wallets. All products are still hand-sewn: Inside products have a handmade in Arkhangelsk badge. The creators of the workshop believe that interest in local brands is growing in the country.
Maria calls it a “match with the Russian buyer”:
Ordering things from abroad has become more difficult, so many are discovering local manufacturers. Another point of support was participation in thematic exhibitions. With the support of the Agency for Regional Development of the Arkhangelsk Region, Alexander went to the IPSA exhibition of the promotional industry, gifts and souvenirs in Moscow.
Participation helps local craftsmen, but is prohibitive
Almost a million rubles – and officials pay for the trip for several representatives of the region. At the first IPSA exhibition, the creator of the workshop receiv orders for 1.6 million rubles. Fairs and changes in product range Often local brands moj database start with participation in markets, and from there they move on to online sales and the international market.
The Arkhangelsk workshop has made the journey in the opposite direction:
from orders from all over the world to offline fairs and festivals. Until 2022, we also participat in fairs, but we went there reluctantly: it only distract us pros and cons of the artist profession from our main work. And now I have fre up time it’s time to try something new. At markets, my introversion switches to extroversion: I interact with every visitor, stop them, show them things.
Our customers are mostly women
I joke that I don’t miss a single skirt. Once I even chas a girl who want to approach me, but her husband and two children pull her in the other direction. In the chats of entrepreneurs on “White June,” someone complain that they ne a tg data second chair, but I don’t understand it: during the festival.