It may seem surprising, but Google’s algorithm gives importance to the location of the backlink on the page.
To be more specific, links hidden in footers and sidebars are not as valuable as those found in the middle of a page’s content .
What you want is for your backlinks to appear in the main body of a web page.
PS: this is not the most determining criterion, but keep it in the back of your mind anyway.
Page traffic
Google values websites that have a lot of traffic.
Website traffic generally refers to the number of visits or visitors over a given period of time.
For the algorithm, this is a guarantee of serious content.
If you can get a backlink from a site that has high traffic that would be a big boost.
There are several tools to know the traffic of a site or a web page: Similarweb, Ubersuggest, Semrush…
Time for debate: quantity or quality?
It’s a never-ending debate that rages in the SEO community.
What is most decisive:
- Receiving a lot of low quality backlinks?
Or else
- Receiving few but high quality backlinks?
Honestly, I’m not qualified enough on the subject to give you a strict answer.
As with most things in life, reality doesn’t fall on one side or the other, but right in the middle.
What is certain is that Google will look at both.
Don’t limit yourself to one or the other. Try to maximize quantity as well as quality.
To conclude this other part, I would like to add a point which seems important to me:
Don’t pay to receive backlinks. Google’s algorithm will look at whether your site receives backlinks continuously over time. If it’s choppy or inconsistent, Google may suspect transactions…
Hence the importance of building a real SEO backlink strategy over time. This is good, because that’s what we’re going to talk about in our second part.
II) How to maximize your chances of obtaining quality backlinks?
The observation is the following: There are many sites that have the power to bring you good backlinks.
The problem: Few sites put effort into creating content that appeals to their link builders.
It’s a bit like a contest… Content has to be exceptional to be worth a link.
And that’s where you come in.
If you put in consistent effort to create content denmark telegram data that your link builders like, you will get backlinks. It’s that simple.
It turns out that certain types of content work better for link building.
Here they are:
Case study articles
Case studies are very popular on the web. They allow you to demonstrate your expertise and know-how.
Case studies are marketing content that goes beyond a simple testimonial. They explain in detail how your company successfully found solutions to a specific customer’s problems.
A case study article is interesting in terms of backlinks because of its hyper concrete nature.
People often search for this type of content.
They seek the experience of people who have faced similar problems to those they are currently facing.
For example, this article, published at Livementor, is a case study:
Above all, this type of content is often dennis baker it operations manager fond of visual elements.
A visual element can take several forms:
- A picture
- A graph
- A diagram
- Infographics
It’s very easy to build links with visuals. For example, when you post a graphic on your site, you get a link every time someone shares that graphic on their site.
Delivering content in visual form can be beneficial to your SEO ranking!
Either way, studies show that articles database d containing images, even if they are not directly linked to a link, maximize SEO juice.
For what ?
Because it’s fun to read and it increases traffic!
Here is an example of an article that contains a lot of images. It ranks 1st in the SERPs.