Business strategy Through the internet we share, get information and buy, we buy a lot . According to the 31st edition of the WebShoppers report , published by E-bit (the company responsible for monitoring the evolution of digital retail in Brazil), 51.5 million Brazilians made some kind of purchase online in 2014.
The most sold products through e-commerce
business strategy from the following cayman islands phone number list categories: cosmetics, perfumes, personal care, health, fashion and accessories, household appliances, telephony and cell phones, books and subscriptions. The advantage of purchasing products this way is firstly the ease of not leaving home and the greater possibility of comparing prices online.
Mobility has also contributed to the rise of e-commerce
Through smartphones and tablets, consumers can search on various websites in just a few minutes until they find the best value for money option for making their purchase.
In Brazil 61.6 million people
have already made an online purchase , the average the advantages of hiring is two purchases per consumer. The first six months of 2015 showed that 17.6 million people made at least one purchase in online stores in the country, which accounted for 49.4 million orders.
In the year in which the economic
crisis made business strategy headlines, the sector made a profit, and a very good profit. Information from the 32nd edition of the WebShoppers report shows that in the first sale lead half of 2015, the online shopping sector in Brazil made R$18.6 billion, with nominal growth of 16% compared to the same period in 2014 , which recorded R$16.1 billion.
But the good news doesn’t end there
According to the magazine Pequenas Empresas e Grandes Negócios, online sales grew 15.3% in 2015, with revenues of R$41.3 billion.
The main factor that contributed to e-commerce achieving positive results in 2015 was the growth in the average purchase price, which rose 13% and reached R$377, due to the increase in prices and the greater sales volume in the home appliances and telephone categories, for example.
Zimmermann PRO Considerations
In any industry, when there are good results and positive projections, there is also the possibility of opportunities, and for this reason, some companies see online sales as a helpful tool. Others close their physical stores and migrate to e-commerce. However, this must be a very planned strategy , so that the results are profitable , taking into account the variables of product, target audience, competition and suppliers.