That advertising on google shopping configured with the help of specialists from elitweb will bring . You more profit and increase roismart shopping campaign structure and segmentationthe more complex your campaign . Structure is the more difficult it will be to manage we recommend starting with a . Single google shopping campaign and focusing on structuring it correctly using the ad group section . And product categories then you can expand itwe recommend choosing one of the following approachessegmentation . Of products into different campaigns in this case the criteria for identifying individual categories can .
Be the Price of the Product Seasonality
Be the price of the product seasonality individual roas smart shopping goals new and previously . Promoted productscategoriessmart shopping campaign structure and segmentationcreating different campaigns and setting priorities the latter can . Be specified as separate use of keywords in the request bestsellers cheapest goods product availability . Novelty remember that there can only be one prioritysmart shopping campaign segmentationhow to set up . Google smart shoppingsmart shopping campaigns are not particularly difficult to set up you just need . To know some nuances you need to register accounts in google ads and google merchant .
In Advanceto Get Started Log in to
In advanceto get started log in ebay data to google ads and select the create a new . Campaign option a new page will then open where you should define the following parametersthe . Goal of the campaign for example you need to choose what is more important to . You sales leads or traffic generationas the campaign type purchasesthe product feed used from merchant . Centerthe country where the product will be promotedplease note that in our case we are . Selecting smart shopping rather than standard product listingsnext the advertiser sets the upper limit of .
The Daily Budget the Target Roi Parameter
The daily budget the target roi para how does sales navigator help business operations meter may also be limited but you need to . Be careful with this if the figure is too high ads may not be shown . At all and part of the budget will remain unspentonce you are done selecting these . Parameters the ad campaign will be created automaticallygoogles guidelines state that you shouldnt make any . Changes to your campaign for the first two weeks after launch during this time the . Algorithm collects the required data to achieve optimal results in the long term note that .
You Can Turn on Learning Mode When
You can turn on lea dating data rning mode when setting up smart shopping campaignsdont forget about the . Priority of the smart campaign over the regular one if you advertise the same products . Using both types google will choose the ads from the smart shopping campaign to show . To potential customers thats why we recommend deactivating the regular one to avoid wasting moneypro . Tip you can exclude products from your data feed that you dont want to advertise . Because theyre out of stock or seasonal you can use a thirdparty tool like datafeedwatch .