As a content marketing advocate, of course, I chose it from all the tools for online promotion. And now I will tell you in more detail about colombia phone number data how you can develop an employer brand, attract new cool employees and retain existing ones with its help.
Types of content that help attract young talent:
1 Useful tips
With the help of articles in a corporate blog or small tips within a post on social networks, you can not only attract new clients, demonstrating your expertise and helping them solve business problems. After all, young specialists thirsty for knowledge also actively study the content in thematic blogs – from there they draw information that allows them to improve their skills.
By regularly publishing various types of “action guides,” “explanatory posts,” “rules of success,” and other educational articles, you will form a permanent audience of readers around your company, some of whom may become your employees.
For example, this is what the “Tip of the Day” section looks like within our social networks:
And you know about the blog yourself
2 The Curtain Ajar
Content about your company’s life also serves as good bait. With its help, you can show the spirit of the brand: it would seem that what can posts-reports about corporate events, holidays, activities say about you? In fact, a lot. You can draw conclusions about how original the team is, how they approach solving problems, and how much you can express yourself in the company.
You can give a glimpse into how your company lives both through short posts on social networks (including Instagram) and through the publication of detailed articles on the corporate blog. And don’t close yourself off from guests — tell third-party resources about yourself, and you can even conduct tours of your office. For example, the city newspaper Urbo once visited us, you can read the details here.
And so we decided to show our office in honor of our 6th anniversary (in 2 years we have grown in width and height, so it’s time to 10 common website design mistakes that negatively affect seo update the illustration):
And also, this is how we talked about our employees in the blog section”Show all”:
3 Holiday Posts
There are many holidays, from the typical New crawler data Year and Halloween to specialized ones (Advertiser’s Day, Programmer’s Day, etc.). Congratulate your readers on them, and do it in such a way that the posts reflect the spirit of your company.
And it’s even better to supplement texts and pictures with some activities: for example, for the New Year we made a game site “100 goals in 365 days”. This is what one of the goals looks like.