Taking your business Sooner or later, every business owner needs support, professional advice from an expert or an acquaintance with important connections, or even help to increase the visibility of the brand and product. It is impossible to do everything alone!
Fortunately, there are people in your industry who taking your business already have a large audience and enough authority to influence their opinions. And you can work with these individuals to reach your end consumers. This is known as “influencer marketing,” and it’s becoming increasingly effective.
It would be a mistake to think that influencer
marketing is just about reaching out via algeria phone number list email or social media and asking for help. The strongest relationships are built step by step, from the first conversation to extensive collaboration. Finding the right influencers, getting on their radar, reaching out to them and nurturing that collaboration takes time, effort and patience.
According to Nielsen, 92% of consumers
trust word-of-mouth advertising (even if they don’t know the influencer personally) and recommendations from friends and family more than any other type of advertising.
We’ve put together a step-by-step guide to – companies require assistants to automate help you build strong, mutually beneficial relationships with influencers in your industry. Enjoy!
Step 1: Find the Right Influencers
To start, you need to find the top influencers in your taking your business industry. Find out who your audience follows online and offline (and who will be most likely to engage them). The biggest challenge is the paradox that the people you consider to be influencers may not have the same effect on your audience.
Luckily, there are several tools that help you identify influencers with numerical data, not just guesswork. You can quickly identify people who specialize in a specific area, find their social media profiles, and get detailed statistics on how their content is performing.
For example BuzzSumo lets you find the most popular
content on any topic and get information taiwan lead about the authors in question, as well as their social shares. You can even see the list of people who shared the content!
Klear is also very effective for finding influencers on Instagram , YouTube, Twitter, and blogs, and you can search for them by location, or by their expertise and areas of interest.
Step 2: Get on Influencers’ Radars
The key to building relationships with influencers is simple: if possible, let them notice you before you ask them for a favor.
Some people mistakenly believe that you can simply reach out and ask influencers to fulfill your wishes and solve your problems. This is completely wrong!
Most influencers receive hundreds of requests and taking your business inquiries every day (if not more). And even if they wanted to say “yes” to all of them, they wouldn’t have enough time to deliver on everything they promised.
Therefore, many influencers create a selection procedure for incoming orders that can be summarized as follows: they only work with those they know and care about.
This means that your first goal is to get noticed
by the influencer, and then to become someone important in their eyes. For example, if an influencer finds out that you are a long-time fan of theirs, they will likely offer you more opportunities to convince them to collaborate on your project.
The easiest way to get on influencers’ radars is through social media. Follow them on Facebook, Instagram, and LinkedIn (at the very least!). Find out which social networks they’re most active on, and follow them.
Share their social media posts and updates
comments, and start productive discussions. Just one repost won’t be enough – it will get lost in the river of other shares. Do this regularly and consistently, but don’t overdo it. This strategy may seem simple enough. But for most people. Anything too much can be considered inappropriate (you could even be considered a copycat or a spammer). The suggestion is to only share posts that are relevant to your business.
The next step is to comment on their content. So, to gain visibility, your comments need to stand out. Don’t just say general comments (“Great post!” or “I totally agree”) – you want to add your thoughts, ask questions or give examples.