Simple but effective: you are organizing a prize game for everyone who is subscribing to your newsletter. And where to organize this prize game? On social media, of course! Of course, the prize must be attractive in order to get as many new subscribers as possible.
6. Leverage email collectors on social media
This is a great trick you can use to sneak into bulk email marketing services the inboxes of people who haven’t (yet) subscribed to your newsletter. Are you a member of any social media groups, such as LinkedIn? Then you already know that you have the option to receive email digests. However,
that summarize what’s going on in the group . You can also include your own content in these digests – if your content is good enough, of course. Start actively participating in the group, contribute quality information and soon your contributions will also become part of the digests that will be delivered to your prospects’ inboxes.
7. Use social media to reach your ideal clients
Several social media tools allow you to target specific customer groups. However,
which you can define with detailed parameters – and this is an option you should definitely take advantage of. Create a profile of your ideal customer and then feed these characteristics into the algorithm to communicate only with those with whom you have the greatest chance of success.
Connect with people who have already subscribed to your newsletter on social media too
Once you have a list of subscribers to your i can’t even newsletter, you can upload it to various social media , connecting you with people who have already shown interest in you and your brand.
Social media uses different terms to define this process, such as Tailored Audiences, Matched Audiences , and Custom Audiences , but they all have one thing in common, and that is, using the offer to communicate in a targeted way with users who are already interested in your brand .
9. Redirect your customers from social media to your newsletter
Social media is great and very useful for fans data communicating with customers – but unfortunately, not everything on social media is up to you . If the rules change or you do something wrong – your account is gone, but so are the thousands of followers you worked so hard to gain.