Use links instead of attachments
Large emails may not be allowed through mail servers. Even if the letter reaches the recipient, he may decide that the attached files contain viruses, or simply not want to download. Send “light” letters using links in the text. The client himself will decide what dataset he needs to download, and you can track this by clicking on the links. In addition, you can place a link to your website, just think about the navigation on the site in such a way as to guide the client to your goal as quickly as possible.
Read on eSputnik:
Pandora case: 7 times more subscriptions thanks to gamified widgets
Develop a unified manner writing letters. The commercial proposal should briefly describe the essence of your proposal and the benefits for the client from working with you. Write no more than one page, but not too formally. Use subheadings, lists, short paragraphs. The first sentence of a paragraph should reveal the main idea. The text should not contain ambiguity or complex sentences.
- Include in your letter only what was discussed, without unnecessary words.
Place accents so that the client can easily find what interests him. The reader should have all of his questions answered before he has time to ask them or read the entire letter tips and key criteria to carefully. The text of the letters should be clear for regular customers and those who are learning about you for the first time. The letter should encourage the client to take action: call you, write or find out more on the website.
- Spend time checking grammar, pictures, links, etc.
Remember that you can only make a first impression once, there will be no second chance. Letters should not contain little things that could spoil the overall image of you. Don’t skimp mobile list on spending time/money on a message, the success of which will determine contracts and your future business. Be sure to send the letter to yourself first and see how it looks.