So…
What is a semantic core?
The semantic core of a website is a set of search words, their morphological forms and phrases that most accurately describe the type of activity of your resource.
As a rule, compiling a semantic core is the very first and, perhaps, the main stage in promoting a web resource, so it should be treated accordingly. For a beginner SEO optimizer, the process of selecting keywords can take more than 3 hours, so to make the work easier, I will tell you about the key stages of selecting semantics, which will form a japan telegram data kind of SEO template for beginners.
Below are 6 key steps that, in my opinion, will help you quickly assemble a high-quality semantic core.
Step 1: Compile a list of the most important and relevant categories
Before you start selecting keywords, you need to analyze the topic of your site: understand what services/products the company provides and what goals are pursued. Think about which categories best match the topic of your web resource. To do this, put yourself in the client’s shoes and think about which types of search queries are most important and relevant for the site.
Example: Let’s say you are the owner of executive list an online store for children. Then the key categories for you will be:
- Baby cots
- Strollers
- Children’s transport
- Car seats for children
- Children’s toys
Step 2: Intuitive selection of keywords for selected categories
Once you have decided on the main categories of the site, you need to start selecting keywords for each of these categories. Take any category you have selected and try to intuitively select keywords that best match it. These can be both commercial and non-commercial queries.
Example. From the above categories for the children’s online store, we will try to select the types of keywords that are most relevant to the category “Baby strollers”:
- baby carriages
- buy baby strollers cheap
- prices for baby strollers
- baby strollers for newborns
- baby strollers for twins
- what stroller to choose for a newborn
- strollers
- which strollers are the lightest, etc.
- Baby cots
- Strollers
- Children’s transport
- Car seats for children
- Children’s toys
2. In the “Targeting” block, in the first line, select the dave tanger hr director – operations region in which the store operates (for example, Ukraine) and click the “Get options” button:
3. In the window that appears, in the “Ad group options” tab, look at the categories that are suitable for us and go through them one by one.
4. Switch between categories one by one and select keywords that are suitable for you based on demand and competition level.