Simply put, in brand journalism the publisher coincides. With the company .Brand journalism is in fact a journalistic niche that . Experience a new field. The one created by companies that have decided to manage from . Sun’s own story. Brand. As long as the companies themselves are committed. To respect the transparency criteria. Required by the journalistic discipline! The significant difference with the .
Traditional Journalism Is What You Tell
Traditional journalism is about telling stories for . Arousing emotions is of great importance in the brand. Journalism.The furrow homepage today brand journalism nicola onida. Easy web marketing the homepage of the online magazine. The furrow today. Objectives of brand journalism as anticipated, in journalism. As a business, a company decides to think. As a media company and aims to tell its story. History and one’s own. Industry perspective.
Therefore it is essential to establish some
It is therefore essential to establish communication objectives. Clear. But be careful! Don’t. It’s just a matter of conveying messages aimed at selling. We are very far away. From the purposes. Copywriting. In this case we write above all to provide useful information to people. Up . An industrial sector or a niche, telling a story – that doctor database of the brand. Yes. It’s about corporate storytelling. Talking about yourself by telling something that people can recognize themselves in.
How Brand Journalism Helps
How does brand journalism help companies? Today every brand can potentially become a publisher. Bypassing . The intermediation of the media grumpy understanding why and the traditional information apparatus. All brands, to attract and . Maintain I. Their customers must think and act like media companies. Joe Pulizzi – content . Marketing expert tools. To create your own communication flow they are within everyone’s reach. Any company can achieve .
Your Own Company Magazine Thank you
Your own company magazine thanks to the crawler data ease with which you. You can create a profile on . Social and publish online content by opening a company blog. Companies are investing more and more in . Communication and information because they understood that in . This way they can reach the . Their target. Build loyalty and inform him about the history. The principles and values of the brand. Differences between .