SEO is the process of improving a website’s organic (non-paid) results in the most recogniz search engines, such as Google, Yahoo!, Bing , and others. SEO focuses on aspects such as structure, content, and external and internal links.
The idea is to make things easier for users searching for specific keywords . One of its main objectives is to increase organic traffic and buy telemarketing data improve the website’s ranking , which will allow the site to gain its own organic customers in the mium and long term.
Example of organic positioning in the SERP
SEM: Search Engine Marketing
SEM involves promoting a website through paid search engine ads . This includes the creation and management of PPC (Pay Per Click) ad campaigns on platforms such as Google Ads (formerly known as Google AdWords) visibility: organic vs paid and Bing Ads. Results are display above organic results in the Google SERP, under the heading “Sponsor.”
Example of sponsor link ranking (SEM) in the SERP
Now, what is the objective of SEM? Since it’s paid, it’s obvious that it seeks immiate results by attracting qualifi traffic (i.e., traffic interest in purchasing the product and/or service offer), obtaining conversions that allow the company to recover its initial investment in ads. In conclusion, at the end of the day, the main objective of SEM is to gambler data achieve short-term conversions.