SEO Specialist: what it is, what it does, salary and best SEO courses

The SEO Specialist is a special forces soldier super-prepared for high-level dangerous blitzes. No, none of that!

After having explained with a bit of irony what SEO is in the post How to explain SEO to your grandfather , today I want to explain who the SEO Specialist is and what he does, are you ready?

Who is the SEO Specialist?
When I’m asked what I do for a living, a very complicated thought process kicks in in my head about how to answer.

Should I say, “ I’m an SEO specialist ,

 

And wait for the inevitable puzzled look on the other end? Or should I fall back on the answer my wife always uses: “ My husband works in the Internet to get a site on the first page of Google .”

Let’s be serious, the mysterious charm of those who work on the Internet can never belong to the SEO specialist.

Technically, the SEO Specialist is the one who manages all those activities aimed at improving the positioning of a website on search engines . Any website, whether it is a small or large company, a professional, a brand or an association.

If you really want to know what an SEO specialist does and find out if an SEO expert is useful for your company’s digital marketing, here I am going to explain everything to you.

What can an SEO Specialist do for your business?
It’s true. Many professionals still find it very difficult to understand what the job of SEO Specialist consists of. And it is even more true that for an SEO expert to explain what he does can be really complex. Especially when the interlocutor is not very knowledgeable about digital marketing and search engines.

In reality, who can fully understand the work of a heart surgeon or a butcher? Each profession contains specificities that cannot always be easily explained.

In the SEO industry, communication whatsapp number database and clarity are important. Therefore, it is mandatory to try to clearly explain to you what an SEO specialist is and what they do.

SEO, let’s take a small step back

whatsapp number database

 

Search Engine important metrics to measure social media performance  Optimization (better known as SEO) is the set of all strategies aimed at increasing the visibility of a website through positioning on search engines.

In a previous article I explained in very simple terms what SEO is , in 1 minute you already know everything.

What I always repeat to entrepreneurs and companies is that with SEO you stop looking for customers, they find you! So it is possible to briefly define an SEO Specialist in this way:

An SEO is a digital marketing professional who works to optimize websites to improve their ranking on search engines.

What is the purpose of the SEO Specialist?
The overall goal of the SEO Specialist seo ebl  is therefore to increase the organic traffic of a website.

To do this, all the efforts of the SEO Specialist must be aimed at reaching the top positions in the Google search results pages (in technical jargon called with the acronym SERP).

The higher the position on the SERP, the more the company has the opportunity to sell its products and advertise.

How to get these results? By studying keywords and dealing with topics relevant to your target market, improving the user experience and following the search engine guidelines.

Search engines are constantly evolving. And SEO experts need to keep up with Google’s algorithm updates .

What does the SEO Specialist do?

There are hundreds of factors that contribute to the positioning of your website in search engines. For example, here I have collected the 10 most important but there are 180 more!

And they all need to be monitored.

Furthermore, determining Google trends associated with keywords relevant to your company or business is not easy and immediate.

The work of an SEO Specialist is not limited to a couple of changes to the website and a few links placed here and there. An SEO positioning expert is constantly looking for trends and keywords to maximize the organic traffic of your site .

seo specialist who and what does organic traffic Easy Web Marketing

Organic traffic is the amount of views to your website that come from natural search engine results.

Remember that maximizing does not only mean increasing visits to the site . The work of an SEO Specialist is aimed at attracting people ready to purchase on your website or your e-commerce .

Optimizing your website for search engines involves being aware of these factors and implementing targeted SEO strategies.

What does optimization activity consist of? There are several technical operations that can be developed both on the HTML code and on the contents of the website’s web pages to facilitate their understanding in the eyes of Google.

Since search engines change often, an SEO Specialist cannot rely on the same activities for too long. The modern SEO expert focuses much more on keywords and meta tags.

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