474 million spent for love
Over the years, companies have increasingly pushed Valentine’s Day, so much so that today we talk about the Love Economy since the turnover in the last 10 years has increased by 200% according to Mastercard . And if in 2021 the lovers’ holiday took place a little quietly due to the pandemic restrictions, looking at the data for 2020 it is easy bulk mail masters to understand why, those who still don’t do so, should focus on it. The average expenditure per couple, according to Confesercenti, is €84 and the overall estimated turnover is around 474 million .
Mind-boggling numbers, in short, but not completely unexpected, especially if you consider that nowadays, Valentine’s Day is no longer just a holiday for lovers but for love in all its forms. It is no longer customary to give gifts only to your partners, but also to those you love, for example your best friends, colleagues or your pets.
46 % buy the day before or in the hours immediately beforIt’s
Almost half of the people who decide to give a gift to their loved one, buy the day before or even a few hours before the celebrations. And it is a good thing for those who have a business and want to invest in this holiday: it will not be necessary, in fact, to use large budgets in long-lasting promotional campaigns but it will be enough to use much more direct and immediate means.
We are talking about the SMS that, at the right time, arrives straight into the phones of millions of undecided people who are just waiting for an idea to surprise their better half. With Esendex you can organize yourself in advance, write an SMS template , save it on the platform and then program your Valentine’s Day SMS campaign, for February 13th or even the morning of the 14th.
50 % of lovers buy from Mobile
It almost seems trivial to say, but half of those who buy a gift do so from a mobile device , and this is a fundamental fact especially for those who have an online shop.
So if you plan to dedicate an entire section of your site to Valentine’s Day, it will be essential to add a link to it within the text of the SMS. Very important in this case to have a mobile responsive site , that is, one that adapts to the screen used by the recipient.
If you’re thinking of just one dedicated page, a Valentine’s Day Landing Page might be the right solution. With Esendex you can create a landing the video categories are mostly page with all the details and products for Valentine’s Day. Esendex Landing Pages are easy to create and edit, thanks to the drag & drop editor . Furthermore, they adapt to any screen, both mobile and desktop, so they are always perfectly readable by recipients. Once you’ve created your dedicated web page, remember to add the link to your Valentine’s Day SMS campaign . But that’s not all. Thanks to the exclusive SMS Link Analytics service , you can have detailed statistics on the link openings by your customers and organize subsequent marketing activities accordingly.
Jewelers, hotels, theaters, pet shops and restaurants: Valentine’s Day is for you
All businesses can benefit from Valentine’s Day. However, there are some businesses that can get a bigger return on their investment with a small SMS campaign.
Without a doubt, jewelry stores are very popular, it seems that 50% of marriage proposals are made on this day. Why not encourage them by sending an SMS to your customers?
Hotel or bed & breakfast owners can do the same , maybe among their old guests there is someone who was just thinking about a romantic night.
Theaters and restaurants can rely on the SMS crawler data strategy until the last minute , since, almost always, people are undecided about what to do at least until the day before. In fact, 68% of restaurant managers claim that reservations are made at the last minute (Source: FIPE, 2017).