They “public” in an increasingly direct way. The key to doing brand journalism well lies in the ability to translate the complexity of making the issues simple. More . Difficult. Journalists or marketers? Which figure is suitable to do this activity? The . Professional who. Taking on brand journalism activities for a company is a . Middle way. Between reporter, narrator and marketing man.
On the one hand it must
On the one hand it must. Be good at catching. A story and tell it to the public in a compelling and . Fascinating. On the other hand, he must know how to choose. Which story is the right one to entertain the target audience. Of the company. Both from a point of . View of the “newsability” of a fact or a . Topic, both in terms of relevance . Of the theme within the “brand universe”.
Winning Brand Example
An example. Winning brand journalismred bull, the famous company. Of energy drink “that puts the . Ali”, talks about and spreads his brand by bc data mexico focusing on . Extreme sports and life. Lived beyond the limits. Dal decided to transform into . Publishing house and publish. A series of magazines. The red bulletin brand journalism nicola onida . Easy web marketing the homepage.
By the Red Bulletin Il
From the red bulletin, the magazine through which red bull spreads . Information and . Insights regarding the brand. The most famous is the certified by demeter as being red bulletin, a monthly magazine from . Lifestyle. – distributed both online and offline – with in-depth analysis carried out mainly following the journalistic cut of video storytelling. Furthermore, the Austrian company has created a multimedia content platform. Free, red bull content pool, where you can find videos and lifestyle articles , sports, action .
And Fun Intended For Ad
AND . Entertainment aimed at a young and crawler data dynamic audience. These contents, with a strong character. Of brands. Journalism, contribute to giving visibility to the numerous events organized or sponsored by . Red bull, indeed. Dedicated to these themes.Red bull content pool brand journalism nicola onida. Easy web marketinga series. News and insights taken from the red bull content. Pool.