To see who our main competitors are in search results for a specific query (in our case, it is “website creation Kharkov”), select the “competitors” tools in the left column:
You will receive a report with the results: competitor domain, number of common words between domains, total phrases between domains and domain visibility. For example:
Step 2. Analysis of internal website optimization
Competent and correct website optimization is the key to its successful promotion. Accordingly, if some sites are in the top 10, or even in the top 3 for many queries, then it is worth looking at what kind of optimization they have, namely, pay attention to:
If key queries exist, then we can say with confidence that the target page is definitely promoted in search results, which means that competitors are paying due attention to website promotion.
Filling of meta tags description and keywords
In addition to the title, a competent optimizer will also fill in the description and keywords, because the keywords and phrases written in them also play an important role inwebsite promotion.
- Optimization of landing pages and text on them
When analyzing competitors, be sure to pay iran telegram data attention to whether the texts on the landing pages are optimized (whether keywords are written in them, whether keywords are included in the headings and subheadings, what is the word density). If the site, in addition to filled meta tags, also contains unique and optimized texts, then we can conclude that the competitor has competently carried outinternal optimization.
Analysis of internal website optimization allows us to understand:
- success of competitor promotion work
- the main product categories that competitors focus on
- what should you focus on when promoting your own website
Step 3. Analysis of external website optimization
Analyzing the external optimization of competitors executive list will give us an understanding of how competitors present themselves in search engines. The main things to pay attention to are:
- presence of the site in Yandex and Google directories. If the site is registered in directories, then it has a greater chance of becoming visible in the search engine
- snippet analysis. If a site has beautiful and convenient snippets, then it will be more attractive and convenient for users to use
- link mass
Step 4. Analyze other types of promotion that competitors use
In addition, besidesseo promotion, you need to dennis baker it operations manager understand what other types of promotion your competitors are using (contextual advertising,SMM, etc.) to provide a complete picture of the competitor’s activities.
To check the use of contextual advertising, we can use the already known Serpstat . In the line, enter the address of the competitor’s site that you want to analyze, and click “Searc.