Another important rule is to keep communication before buying to a minimum. Arkhangelsk craftsmen tri to develop a clear website, but if customers still have questions, they can be discuss in a messenger. The creators of Inside believe that the model of the “Masters Fair” is wrong, when the platform’s algorithms are set up for.
Correspondence in private messages:
During a conversation, the buyer can get distract and forget about the order. At the same time, the owners of the workshop provide a lifetime guarantee on their products and, despite the strategy of “silent sales”, maintain friendly contacts with customers.
Our favorite story is about a girl from
Belgium who saw an Inside backpack on a café visitor, was not shy about asking about the brand, and order the same one from us. She wrote that taxation is complicat in Belgium and ask to send the product through her father, a diplomat. We sent business owner database the goods the customer was satisfi. And then, during a trip, Masha forgot the same backpack in a café in.
Brussels and was very upset:
there was nothing valuable inside, except for a pack of postcards that she had been collecting throughout the trip. We wrote to the customer and call center operator ask if she could pick up the backpack. She disappear, and then wrote: “Everything is fine, I took the backpack, but, you know, it is a different size than mine, and I ne one like this too!” That is, in addition to the fact that the client is responsive, he also wants to pay us money.
Alexander Pyshkarov, co-founder of the
Inside workshop One of the key decisions of the creators of Inside is to work without loans and invest their own money. The couple admits that because of this, development is slower, but there is no ne to report to anyone. For the same reasons, in 2014 the craftsmen refus an investment of one million rubles offer by a group of investors under the tg data regional program “You are an entrepreneur.”