How can you make Google robots understand information on a website faster and more effectively? One of the methods that can improve your visibility in the Google search engine is meta tags. What are they and how do you create them?
What are meta tags?
Meta tags are tags placed in the HTML code of a page, or more precisely – in the <head> section. Their task is to inform both users and Google telegram blast crawlers about the content of the page. This makes indexing easier and helps people using the site or searching for specific information in the Google search engine.
A Brief History of Meta Tags
The beginnings of meta tags date back to the 1990s, when website creators began using, among other things, the meta keywords tag, in which they placed keywords related to the website. However, this led to abuse, which meant that Google, taking over the search engine market, decided in the first decade of the 21st century that meta keywords were no longer a ranking factor.
Are meta tags important in SEO?
There is an ongoing debate and investigation about the importance of meta tags in SEO – some of them still have a huge impact, while others are not considered ranking factors, but can help users choose a website when entering queries in a search engine. Consequently, they can increase the CTR, or click-through rate, of a link to a website placed in organic search results.
Meta title
This is a key meta tag that must be present logo colors and fonts in short, it’s like on every subpage. It briefly describes (up to 60 characters with spaces) the content of the site. It is the essence of what the user and Google robots can find on it. In organic search results, the meta title is highlighted in blue font, so it is probably the first piece of information that the user will see. In addition, the content in the <title> tag is displayed in the browser tab bar.
Other tags
In addition, in the context of meta tags, it is dating data worth paying attention to the meta viewport. This parameter indicates the area of the browser in which we see the page. This is of great importance in the case of mobile devices. Displaying a website on tablets or smartphones is an important factor that affects the reception of content by users.