the bar. Don’t score off high-level email activity (opens and clicks). Instead, track stronger prospect “engagement.” the best marketers i encounter don’t use email click data. They look for more decisive prospect actions like form submissions, webinar registrations, content syndication downloads, or form submissions on paid media.”
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build your deliverability strategy now
in this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics.
Deliver and win.
why is personalized content important?
I recently blogged about the subscriber lifecycle and the need to have an active list hygiene strategy in place. You need to reward your actively engaged subscribers that deliver the best return on investment and to re-target and personalize messages for those who are lapsing.
But it’s just as crucial to know when to let go of unengaged subscribers. This improves your results and keeps you in the good graces of the mailbox providers. It decreases bahamas phone number list bounces,
Increases email engagement. And helps you avoid spam complaints.
The b2b buyer’s journey can be a slog. Lengthy sales. Cycles, expansive buying committees, and competing priorities can easily. Derail buyers and sellers alike. However, a well-
constructed due to the rise of email bots mutual action plan that aligns with your standard sales process — supported by enablement and training — significantly reduces friction on both sides of the purchase decision.
In this article, we’ll take a closer look at mutual action plans crawler data and how you can use them to enable faster, more efficient sales cycles and increase sales performance.
What you’ll learn:
What is a mutual action plan?
Why sales teams need mutual action plans
How to create a mutual action plan
Mutual action plan best practices
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