Before sending messages, try to find out the name, phone number and email of the person making a telegram number database decision on your proposal – this way your letters will immediately fall into the “right hands”. If the client receives by mail letter with your name – this attracts even more attention than the topic itself. SMS marketing service eSputnik adds the name to the “
To” field automatically, if, of course, it is specified in the contact’s profile.
Get creative with your email subject line
Follow the sequence of presentation: who do you represent, what is the purpose of the letter, describe the benefits of cooperation with you. The sender’s email should be easily recognizable and display the sender’s name and your company name. The client must understand that the letter did not reach him by chance.
For example, From: “Alina Svetlova, Papillon LLC”
To: “Egor Petrov”
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- Keep your word
When agreeing to send a commercial proposal, send the letter within the pre-agreed time frame. It would be good to mention in the text that the offer was sent after a preliminary learn about the different types call. If a manager was looking for clients, it is better to conduct correspondence on his behalf. If different managers handled the calls, make several mailings with different senders and signatures. At the end of the message, be sure to include the manager’s contact information so that the client knows who to contact. As a bonus, you can compare the data collection efficiency of your peers
Don’t write to subject of the letter “Commercial offer.” This phrase is a safe word and has become mobile list so boring that it scares off customers even on a subconscious level. Just imagine how difficult it is to highlight your letter if a person receives dozens of similar mailings a day. Better come up with a title that will help solve specific client needs.