In 2012, Google launched the Penguin algorithm service, which monitors and penalizes sites for excessive link mass growth, keyword overload, unnatural anchors, meta tags, and duplicate content by adding them to the “black list”. Owners of web resources, having noticed a drop in the site’s position in the TOP, began to get rid of links en masse in order not to get banned by search engines. The site ranking conditions have become somewhat stricter, but there is no need to panic. The first thing you should do is test your site for compliance with Google standards and analyze the sites where you plan to place links to the web resource.
In order to feel confident in the coming year, it is necessary to know the link building trends of 2015 and apply them in practice.
Link Building Trends 2015:
1 Naturalness of links – what’s the point?
Since Google is focused on user convenience, your task is to show and prove to the robot that your link is natural. Signs of naturalness:
- Links must be visible to people, not closed.
- Placed in the content australia telegram data immediately, not after indexing.
- A link is considered natural if it is closed to search robots.
- The author in the text refers not to one resource, but to several, similar in theme.
- The Title and Description overlap thematically in meaning with the link you are referring to.
2 Quantity is nothing, quality is everything!
Having quality content on your site directly affects your site’s position in search results. Write unique content. It should be interesting, simple, and useful. If users like it, Google Penguin will only help promote your useful resource.
3 Interactive infographics are in demand
Graphic presentation of information is well received by both users and search engines due to its uniqueness and accessibility. With the help of infographics, even complex information can be presented in a simple form.
4 Mobile optimization is a must!
The percentage of users using mobile executive list phones to search for the necessary information is growing every year. It is convenient. If it is convenient for users, then you should work on developing your own mobile marketing strategy.
5 Social Media – Make Friends with Your Audience
Use social networks to improve the behavioral factors of the web resource. If you have a blog, retransmit to social networks, most effectively to Facebook. Links to social networks are good not only because they are natural links in themselves, but also because they allow users to interact with the site.
Resume
No linkswebsite promotion in Kharkovimpossible, because this is the way users find you and getting rid of the entire link mass is not reasonable. Incorrect links nicholas miano software developer can cause you harm, while quality links can raise your site to the TOP of search results. Therefore, link building strategy still remains an important factor for good ranking, because in addition to direct traffic, high conversion is also achieved. So, the main message in link building now is that you don’t need to try to increase the link mass – make it quality.