There are many tools on the market. However, we want to leave you with seven that will help you organize and analyze data, improve customer interactions, plan content, and more. Let’s take a look:
#1 CRM
We could name HubSpot, SalesForce or Whaticket, specific database by industry but we leave it up to you. The truth is that you must integrate Customer Relationship Management (CRM) into your marketing strategy.
It is a software that, integrated with customer service channels (social networks, WhatsApp, email), helps manage the relationship with customers and potential customers.
Collect customer information in a history and allow data exchange between different departments. If a customer wrote 7 days ago and their purchase intention was left unresolved, when they write again the agent who assists them will be able to see their previous data.
CRMs centralize chats from different channels, have automated messaging features (chatbots), offer performance metrics, and more. They work with monthly or annual subscription plans.
#2 Rows
This tool is said to be able to replace Excel in the not too distant future. It helps organize and analyze data in spreadsheets with the help of Artificial Intelligence. Why is it useful in marketing tasks?
By signing up for Rows, you can link your Google, 9 mitos sobre correspondência não solicitada Twitter, Facebook and YouTube accounts and organize data from your campaigns. You’ll have a better overview of your customers by age, region, number of messages received, likes, and other data.
The data is loaded automatically and you just need to press the “AI” button to have the results processed in seconds. You can also view them in graphs and tables.
Rows has a free version and a subscription version that costs about $60 per month.
#3 Hootsuite
If you’re looking to manage your social media without breaking down, then you need to use Hootsuite. You’ll be able to manage and schedule posts to your Instagram, Facebook, Twitter, TikTok, LinkedIn, and Pinterest accounts from a single interface.
Hootsuite is ideal for planning content publications and managing your time better. It also allows you to monitor mentions and comments on social networks, access performance statistics, automate repetitive tasks, and promote collaboration between team members.
It offers a one-month free trial and has three monthly subscription plans: Professional ($99), Team ($249), and Enterprise (must contact Hootsuite).
#4 Zapier
When talking about integrations between programs and web applications, the name Zapier must come up. This software makes the exchange of information between platforms easy.
In a nutshell, Zapier serves as a messenger to transfer information from one platform to another, avoiding the need to install pop-ups, web extensions or any other resources.
For example, you can add new leads from your Facebook account to a mailing list in Mailchimp, all in an automated way.
This feature makes Zapier ideal for creating custom workflows without needing to know code. It can be integrated with over 5,000 apps.
It has a free plan and four other subscription plans, ranging from $19.99 to $99.99 per month.
#5 Asana
For automation to work efficiently, there must be order. That’s why you can rely on Asana, a project and task management tool that allows teams to collaborate effectively.
Asana lets you assign tasks with deadlines and priorities, track progress in real time, view progress using charts and dashboards, and integrate with other tools like Dropbox and Google Drive.
Asana is ideal for fostering collaboration between teams and automating recurring tasks, as it allows the use of pre-designed templates. It has a permanent free plan and two other paid plans ($11 and $25).
#6 MailChimp
And since it’s hard to imagine a marketing strategy without including emails, the last option on this list is MailChimp. It’s a tool for automating database d emails and creating personalized campaigns.
You can plan the sending of newsletters and create segmented lists. You can also automate emails based on user behavior – the system notifies you when is the best time to contact them – and have access to statistics to measure the performance of each campaign.
As you can see, MailChimp is a smart ally to avoid wasting any email. It offers a basic free plan and three other paid plans: Essentials ($3.25), Standard ($5) and Premium ($87.50).
#7 Omnisend
If you have an e-commerce site, you must necessarily invest in automation. One of the most recognized platforms to achieve this goal is Omnisend, which allows you to automate email and SMS marketing campaigns, segment audiences to send personalized messages, and create forms and landing pages to capture leads.