So…
What is internal website optimization?
Internal website optimization— a set of works on the internal factors of the site in accordance with the requirements of search engines, with the aim of improving the relevance of the site to promoted queries.
Key stages of internal website optimization
Step 1. Optimizing Meta Tags
Optimization of meta tags of website pages plays an important role in its promotion. The user’s first acquaintance with your resource begins exclusively with the site snippets in the search results. That is why it is so important to optimize them first.
The title tag defines the page title and plays a very important role in promotion. The absence or duplication of the title tag content negatively affects the site’s positions. Therefore, it is very important to write a unique and optimized title for each page of the site, which will accurately reflect the page content. The recommended length of descriptions should not exceed 70 characters.
The description meta tag is a short description of the page content. It is worth noting that the description meta tag content must be unique, optimized for each page, and should not exceed 160 characters.
The keywords meta tag is a brief description of the keywords used to promote the website pages.
NB It is very important to use keywords from the semantics you have collected in the title, description, keywords description. Read more about semantics in the article“How to create a semantic core of a website”.
Step 2: Setting up Canonical Links
If your site has duplicate pages, it is recommended to iraq telegram data use canonical links, which will allow you to exclude all duplicate pages from search results and will help to correctly distribute the link weight of pages. Canonical links are set using the line “canonical URL”, where in place of “canonical URL” you must specify the url of the page that you consider the main one for indexing.
NB It is very important to specify the full page address with http:// and domain as a canonical link.
Step 3. Analysis of the site structure
The structure of the site is a very important executive list aspect in its promotion. It is best if the site structure is three-level:
- the home page, which gives visitors an idea of what the site is about
- thematic sections that cover various topics of this site
- subsections that cover these topics in more detail
NB Analyze the structure of your site. If your site has only one section, then you should think about rebuilding the site structure.
Step 4. Optimizing images
For successful website promotion using images, it is worth paying attention to optimizing their attributes: “Alt”, “Title”.
The “Alt” attribute is alternative text that is shown if the browser cannot display the image.
The “Title” attribute is a description of the rita rushing human resources executive image that the user sees when hovering over the image.
NB The alt and title attributes have a great impact on the ranking of a site by images. That is why it is recommended to include keywords in the descriptions of attributes that will reflect the essence of the image itself.
Step 5. Naming image files
It will be a plus for website promotion if the names of the image files are understandable and optimized in accordance with the promoted keywords.