We continue the topic of Consumer Experience, now talking a little about new possibilities and simple strategies to improve customer service.
To create the best experience for consumers
who seek out your company, you need to pay attention to the smallest details, and at the same time, have a vision of the whole, to understand that all actions will result in ecuador phone number list what you want to deliver. Yes, the experience is, in itself, also a “final product”, which is delivered, and its value is expected to be perceived as an advantage or benefit. This is precisely when the customer feels that the experience was worthwhile, and will be able to recommend it to others, because they want their loved ones to go through the same good time as they did. That’s it!
what do we need to do to make
this process in Customer Experience successful? Are we on the right track?
How many times have you listened to what customers have to say about your company?
“Ultimately it’s not the product itself that’s inspiring
It’s what the customer is planning to discover the main functions and do with it. That’s the story.” – Glen Condradt, VP Global Marketing at Core Media (emphasis added)
We have already talked about the importance
listening to the consumer in many articles on this blog, listening to the customer who seeks out your company and consumes products and services. However, we have also heard from many people who work in customer service that many of them simply abuse their position too much and end up exceeding limits, and even harming companies with their requests. So, when we compare the two pieces of information, we are left with doubts: did we listen to the customer, and they will only want to take advantage, or did we not listen, so as not to leave room for complaints and problems?
The dilemma seems valid
but we have a way of in Customer turkey numbers database Experience looking at it all. First of all, there needs to be balance in every relationship, and there will be exceptions. If we have a fixed idea that all customers want to take advantage, what will happen to our service? Employees will act more aggressively and the company culture will be focused on always “defending” itself from customers, when the perspective should be completely different. And again regarding relationships, we can say that if there is no willingness to listen and maintain dialogue, there will be no future. So, if we want to keep our customers, we shouldn’t think that they are a problem. Quite the opposite! They must be heard and understood, so that they provide us with sufficient and essential information for our business to be successful.
So listen to your customer to understand
which areas of your company and which moments really influence the customer experience. This will make it easier to map the company and direct your team’s actions. Giving exceptional attention to where it matters most. The ideal is to create a good plan to be able to. Listen to your customer and consumer frequently and in the most complete way possible. Strategically. Choose the right moments to do this. To approach and welcome the customer, and these moments must be compatible with the profile of your.