While most of us are already familiar with the concept of netlinking, the complex mechanics at work behind the metrics, penalties and positioning of a site are sometimes less well known.
You may have attended the webinar dedicated to developing a netlinking strategy cast by Nicolas Mercatili, SEMrush ambassador? This article will review the main points and decipher the relationship between on-site and off-site optimization and the backlink strategy.
A little reminder of the basics of SEO, always good to take
As you know, SEO focuses on the Google search engine, which in June 2020 represented 93% of Internet users’ queries in France. This new zealand telegram data shows the number of issues that arise from the visibility of a site on the Internet. When we add to that the fact that 91% of Internet users’ clicks are on the first page… we can easily understand why the first place on the first page of the Search Engine Result Page is the subject of so many battles.
Search Engine Optimization is often explained
The form of a pyramid divided into. Three parts: an on-site base made. Up of the structure of the website. On which the heart (the content) rests, and finally. The top part which represents popularity. Off-site domain, which concerns backlinks).
This very telling image is a good. Reminder of the importance of on.-site criteria for solid seo foundations, as well. As the notion of interdependence of these criteria. Which are based on each. Other, but it is interesting to analyze these. Mechanisms further in order to fully. Understand all the issues involved.
We all know this song: it’s THE
Phrase that all netlinking professionals systematically hear. Yes, all clients absolutely want to see their money site appear at the top of the SERPs. Normal: their income and that of their families directly depend on it.
Except that it’s not that simple! The client who turns to netlinking simply expresses a need, and it’s up to the strategist to respond to it while executive list remaining under Google’s radar. A delicate balance that is not always mastered… or controllable.
Indeed, the ranking of Google search
Results is based on an algorithm whose exact content is unknown. It is a game of cat and mouse between netlinkers and Google developers: what weight should be given to which criterion? How to filter the results to select only the sites dave tanger hr director – operations that are relevant to the Internet user?
It’s hard to guess what’s at stake by just looking at the positioning of websites on a query results page. This is where metrics, particularly key metrics (KPIs for short) come into play. These figures, from analysis tools like SEMrush , will give netlinking professionals reliable elements to examine the effect of their strategies. Except that here again, to do a good job, you have to understand how the different cogs of the thing work.