Every SEO specialist has his own story about how he spent a long time behind meta tags. And this is not a beautiful story, but a harsh reality. Correctly selected and filled meta tags for a web resource are the key to a successfulwebsite promotionand a guarantee of appearing at the top of search results.
All attention to the site’s meta tags !
In order for search robots to process information on pages faster, it is necessary to structure the content using “title”, “description” and “keywords”. Let’s look at each of them in more detail to give useful recommendations.
His Majesty Title is the most important meta tag, on which the success of SEO optimization depends. That is why it should be unique and the malaysia telegram data description in meta tags should not be duplicated on the site. Often, this is where the problem lies: all descriptions must be unique, even if these are pages of similar products or services.
- Succinctly express the essence of the page (50-80 characters or 8 words).
- Unique text.
- Use keywords at the beginning.
- A well-written, complete sentence.
Description
With this meta tag we give brief information about the content. The abstract should be clear and short, without stop words and excessive advertising. Description is an expanded Title, which should contain keywords and be unique.
- Quantity – should be from 150 to 200 characters (about 20 words).
- Text no longer found on the site.
- Use keywords at the beginning.
- Compliance with style and spelling rules.
Keywords
Judging by the reviews of SEO specialists, this meta tag is not popular. Its help in optimization and influence on ranking is not reliably pamela fahlbeck president/founder determined. Some fill in Keywords with the same meticulousness as other meta tags, while others deliberately ignore it, fearing “competitors”.
- Unique words are keys.
- Quantity – must be between 150 and 200 characters.
- Use of words according to spelling.
Recommendations for filling
1 Meta tags and keywords
Even if your work is related to a tongue-tied semantic core, this is not a reason to lose your literary flair and produce texts for robots. Write for people – briefly, to the point and meaningfully. Leave originality and advertising to copywriters. And under no circumstances use the same keys for Title and Description – this will negatively affect the search results.
Example:
Meta tags description and keywords in search engine optimization
2 Size matters
All meta tags have a clearly defined character limit — try not to exceed or reduce the number of characters. Since the description value is approximate, use this as an opportunity: mention the brand (if any) and don’t forget about the keys. And remember: the description is displayed in the search engine, and the title is contained in the code.
Example:
3 Write the truth
Search engines don’t like it when the executive list information stated in meta tags doesn’t correspond to reality. That’s why you should write the most important things, but you shouldn’t even indicate prices and address in Description. By the way, this tag is sometimes used for advertising – a good option if you use the advantages and add a call to action.
Resume
Want to be at the top? Be prepared for hard work (and this is without taking into account the changing algorithms) and, if possible, involve specialists and consultants. It will take a lot of time and effort to fill in the meta tags correctly, but this will guarantee the desired result.