What is an email newsletter banner
An email newsletter banner is a graphic element usually located at the beginning of an email. It can consist of a photo or illustration, a brand logo, an advertising message or an event announcement, a call to action – in different combinations. Here is an example of a banner from a newsletter from the women’s clothing lifestyle brand Concept Club.
What we see: brand logo, image, event announcement
The main goal of a banner is to attract subscribers’ attention and encourage them to take action. A beautiful picture and text make them want to read the email to the end. The banner can also contain a CTA button that directs the user to the product page or encourages them to perform another target action, increasing the chances of conversion.
Visual appeal. A banner adds visual appeal to the lebanon phone number data email, helps to place accents, attract subscribers’ attention, and evoke emotions.
Branding consistency. A banner makes it possible to emphasize the brand’s individuality using a logo, corporate colors, and general design elements. All this works for trust and recognition.
Click-through rate (CTR). An attractive offer and a button with a clear call to action encourage users to take action. More clicks mean more traffic to the site and conversions.
Additional information. You can place text on the image to complement the main message. For example, a review of a product or an event location.
Depending on the goals of the mailing, a banner can be made for a specific marketing activity – or simply left as a standard element in the letter template. Let’s see how it can look and what problems it solves.
Effective banners – what are they
Technically, banners for email newsletters are not only elements at the top of the letter. They can be located both in the body and in the footer after the text. And if banners inside the letter perform the same function – they attract attention and push subscribers to the target action, then in the footer they are usually placed above the unsubscribe page and used for what to look for in a website hosting other purposes. For example, they leave links to social networks or other details that are not related to the main topic of the letter.
Banner placement options: at the top, in the body of the letter, and in the footer
Look, for example, at the LitRes newsletter. The letter starts loan data with the text part, then there is a banner, followed by a selection of books. But the first thing that catches your attention is the banner.
Spring reminder letter from LitRes
Next — practical advice on how to create banners for email newsletters.