It’s a shame. We launched a new product about four weeks ago. We did it quickly and without much care. It had to be fast because we needed sales data. Yes, even without creating a perfect listing you can still get sales thanks to the fact that there is something called the honeymoon phase. I think I’ve mentioned it before. Otherwise I can dedicate a post to it later.
This product achieved something never seen before
It achieved sales from zero in a matter of days. It steadily increased to about 10 sales a day until this happened.
The first three-star review south africa whatsapp number data came in. To be honest, it was more like one star than three stars in the description. The product had a clumsy mistake on our part that we didn’t take into account when analysing the sample received from China. It was a very clumsy mistake, I must admit.
Then the inevitable happened. One-star reviews came in, bringing the average down to even below three. We adjusted the description to better reflect reality.
This is where we get a pleasant surprise
The worst part of it all was this: we very kind letters come had ordered 2,000 units of this product that had just started being manufactured in China. The good news is that we were able to stop production and modify the product on the fly to avoid the problem with the prototype. Then we still had a stock of about 100 units. It wasn’t much given that it was a product we wanted to test.
Despite having such a low rating, the product continues to sell steadily on a daily basis. It is no longer 10 sales, but it is getting between 2-4.
Why is this? Here is the answer:
- The selling price compared to the competition remains very low.
- Ratings describe a problem that the buyer can avoid with proper use.
- There is little competition offering a product similar to ours.
We have found a very good product
It is in high demand and there is little database d supply. In addition, at the price level it allows for a lot of margin with prices much lower than the competition. This means that the ratings do not have a negative impact. It is selling less, no doubt, but it has not stopped selling.
The new batch from China has just been released. We will create the listing from scratch to avoid the burden of negative reviews. I think we can have 30 sales per day for this product by Christmas. The related tasks are already created in Jira.