If you work with blog content, whether for a personal or institutional project, you’ve probably heard of an editorial calendar . In this post, you’ll learn some useful tips for designing and managing this tool. We’ll also show you how it’s done at HostGator and how we think about our own blog posts. Enjoy!
Have you ever started a project with great enthusiasm, but after a while, you lose interest until you give up on it altogether? Just like with going to the gym or learning a language, a lack of discipline can also cause you to give up on building or continuing your blog .
We know it’s not easy to consistently create new content and capture your audience’s attention. Writing, researching relevant topics, and staying up-to-date on trends in the topics you work with is a task that requires a lot of time and effort.
Whether for a personal or corporate project, it’s important to have a number of aspects defined: such as your target audience, the frequency of your posts, the type of content you’ll share, your editorial line, etc. This way, you’ll accustom your readers to the style of your posts and achieve a higher response rate and repeat visits .
It’s no secret that today, people are the ones who choose the content they want to consume. They no longer wait to watch commercials on TV when they can europe cell phone number list choose a Netflix series without breaks or a song on Spotify . They can also choose the web content they dedicate their time to. The information they’re looking for is just a click away , which means that if you don’t convince them enough, they’ll end up on your competitor’s website. Let’s see how to design the best editorial calendar for your project!
What is an editorial calendar? How to Create Quality
It’s a document where you store information related to your blog’s content planning . It can be in the form of a calendar, where you list at least a month’s worth of planned articles. An important recommendation is to publish frequently; that is, if you decide to publish once a retarget lost visitors effectively week, try to always publish on the same day and at the same time. This will be positive not only for your audience but will also help you establish a disciplined posting schedule .
If your strategy encompasses more than just a blog, you can add all the activities to the calendar, such as social media posts or promoting rich materials.
Remember that creating content doesn’t mean inventing a topic and writing haphazardly, with no connection between posts. Think long-term and design your strategy by connecting content, considering your audience, and current issues .
Advantages of creating an editorial calendar
Creating an editorial calendar is a tool that helps you maintain the quality of your posts. It can also help you maintain editorial focus and motivate you to keep your blog up-to-date; it will serve as a guide to help you maintain the connection between the topics you write about and your audience. Relevant, quality content will be the best tool for gaining new visitors and engaging existing ones .
Remember that content strategies should take into account the buyer personas you define for your blog and their journey through the different stages of the buying journey.
What information should the editorial calendar contain?
Not all editorial calendars are created equal, and depending on the type of blog or content you want to manage, some are more robust than others. Here at How to Create Quality HostGator, we create our editorial calendar in Google Sheets , so everyone on the team can access, view, and edit the file .
Our spreadsheet has 5 pages, we’ll share with you what we have on each one:
Page 1. People
One of the most important aspects powder data of content planning is the audience you want to convey your message to. That’s why we include the definition of our personas on the first page; you can have more than one buyer persona , so it’s possible to create content with each one in mind.
If you want to know more about creating buyer personas, we’ve prepared a special post on how to carry out this activity to increase your audience’s engagement with your blog.
Page 2. Shopping day How to Create Quality
On the second page of our editorial calendar, we’ve included the buying journey . Once you’ve defined your buyer personas, you can create the buying journey. This journey is a cycle your personas must go through to become customers.
The stages of this journey include: the learning and discovery phase, which is the first contact with your brand. Then comes problem recognition, consideration of the solution, and finally, the purchase decision. Think about the best content for each phase of the journey; this way, you’ll be guiding your audience along the path to becoming a fan of your blog or brand .