When entering the game called “website promotion”, you must clearly understand what you will face and who your main competitors will be. This article is devoted to how to conduct a basic analysis of competitor sites, and will be useful for both beginnersseo optimizers, and for web project managers, marketers, and also for the site owners themselves, who want to know everything about their competitors. Because, as they say, “you need to know your enemy by sight” 🙂
What does analyzing competitor sites give you?
- identifying a competitor’s promotion strategy and understanding how to apply it to your site
- search for high-quality donors for your site among competitors’ backlinks
- In the end, you will understand the indonesia telegram data general situation on the market and the prospects for further development of your resource
The process of competitor analysis, at first glance, is labor-intensive and difficult, but if you put everything in its place, there is nothing complicated about it. Let’s begin.
Step 1. Market analysis and search for competitors
To analyze the competitiveness of your site’s subject matter and identify the main players in this niche that occupy the top positions in search results for keywords, you can use various methods. The simplest are the following:
- Primary study of the TOP-10 search results (manual search)
If you enter any query into the search bar, the executive list search engine will show you the number of sites that are ranked for it, and you will be able to understand how competitive your topic is.
Google shows it like this:
In the Yandex system it looks like this:
We see that for the query “website. Creation kharkov” the systems show a. Huge number of results, i.e. The same huge number. Of sites and resources are ranked. In the search by these keywords. Accordingly, those. Sites that are in the top 10 for many. Frequently requested and high-frequency. Queries that intersect with your topic can already. Be considered competitors.
- To analyze competitors in more detail, let’s move on to the second method, namely the Serpstat service
We look on the right in the summary pamela fahlbeck president/founder to see whether the competitor provides contextual advertising and for what phrases.
To see competitors’ ad texts for these phrases, click on the “show all” button.
The last thing I would like to mention is SMM. Monitor each of your potential competitors. For presence in social networks (use transitions. Via social buttons from the site or manual. Search), see how often the content in groups and. Communities is updated, how many subscribers. A competent smm strategy plays an. Important role in promoting the company as a whole and. Attracts additional traffic to the site.