Kana iwe uri kufunga nezve kutanga kushambadza. Zvinoita marii paLinkedIn, unenge uri kunetseka kuti imarii kuburitsa a ad paLinkedIn . Mubvunzo uyu wakafanana nekutibvunza kuti mota imarii. Izvo zvese zvinoenderana nezvakawanda zvinhu, handiti? Asi usazvinetse, mune ino positi tichakuudza maitiro ekuona mutengo. Zvinoita mari wekushambadzira pane ino huru social network kuti urege kusara uchida.
Sedhijitari yekushambadzira agency muMadrid , tinoziva zvese zvakavanzika zvepuratifomu iyi uye isu tichagovana newe mune ino post. Iwe unozoona maitiro ekuona mutengo wekushambadzira, mazano ekuchengetedza uye kukwirisa bhajeti yako, uye purofiti yaunogona kuwana . Ramba uchiverenga kuti uwane mibairo inoshanda kubva kune yako LinkedIn Ads mishandirapamwe!
Sei uchitumira ads Zvinoita marii pa LinkedIn?
Tisati tapinda mumitengo yekushambadzira papuratifomu iyi, unofanirwa kuziva izvi: LinkedIn haingori nzvimbo yekuratidzira CV yako kana makuhwa pamusoro pekuti wawaunodzidza naye pari zvino anoshanda.
Ndiyo nzvimbo yakakwana yema brand tenga cell phone number list anoda kukura. Fungidzira nzvimbo yaunogona kuwana yako yakakodzera mutengi aine chaiyo kofi, yakagadzirira kuteerera kune izvo zvaunofanira kupa. Zvakanaka, iyo saiti ndeye LinkedIn.
LinkedIn yabuda senzvimbo yakakosha yekusangana yevashandi vanobva kumatunhu ese. Pano, mabhureki anogona kuwedzera kuoneka kwavo uye kunanga vateereri vane hunyanzvi uye vanobatikana.
Nei izvi zvichikosha? Nekuti kukanganisa kwekushambadzira paLinkedIn kunogona kuve kwakakura kana kuchienzaniswa nemamwe masocial network, kunyanya kana chinangwa chako chiri chekubatana nenyanzvi nemakambani .
Hezvino zvimwe zvikonzero zvekushambadzira paLinkedIn :
Segmentation : Unogona kupatsanura vateereri vako nemaitiro ehunyanzvi, senge nzvimbo, indasitiri, zita, ruzivo, hunyanzvi, kana zvaunofarira. Nenzira iyi unogona kunanga meseji yako kune vanhu vanokufarira zvakanyanya, uye dzivirira kutambisa zviwanikwa.
Kukoshera : LinkedIn ipuratifomu iyo munhu wese anotarisa ruzivo, mikana uye vanobatika vane hukama nebasa ravo rehunyanzvi. Naizvozvo, ad yako ichave yakakosha uye isinganyanyi kupindira pane pane mamwe masocial network, uko crawler data vashandisi vane zvimwe zvaunofarira uye zvinokurudzira.
Kuvimbika : pano vashandisi vanochengeta mufananidzo wavo wehunyanzvi, vachigovana zvakakosha zvemukati. Naizvozvo, kushambadzira kwako kuchave nekutendeseka uye kuvimba kwakawanda kupfuura pane mamwe masocial network, uko kune ruzha uye manyepo.
Shanduko : LinkedIn inzvimbo yesocial nhungamiro yekusimudzira kambani yangu pasocial network network uko vashandisi vane yakavhurika uye inogashira mafungiro kune zvinopihwa uye zvikumbiro zvinogona kuvafadza nehunyanzvi. Nechikonzero ichi, ad yako ichave nemukana urinani wekugadzira chiitiko, kungave kudzvanya, kunyoreswa, kudhawunirodha, kutenga kana chikumbiro chekubata.
Kana iwe uchitsvaga nzira yekuwana vatengi vakawanda zvinobudirira, LinkedIn inokupa iwe nzira inovimbisa.
Ndeapi marudzi emashambadziro aripo paLinkedIn?
Kana iwe uchida kuziva kuti zvinodhura zvakadii kuisa shambadziro paLinkedIn, iwe unofanirwa kutanga waziva kuti iyi nyanzvi yepuratifomu inokubvumira kuti ubatane nemamiriyoni evanhu vanofarira bhizinesi rako, chigadzirwa chako kana sevhisi yako. Uye kuti usvike kwavari, une akati wandei ekushambadzira sarudzo, imwe neimwe iine zvayakanakira nezvayakaipira. Isu tinokuudza vese:
Text ads
Ndiwo akareruka uye akachipa , asiwo anonyanya kufinha. Izvo zvinosanganisira zita, tsananguro uye mufananidzo wesarudzo, unoonekwa mukona yepeji, pasina anovatarisa. Vanobhadhara pane kudzvanya (CPC) kana pakufungidzira (CPM).
Sponsored Ads
Izvi zvinyorwa zvinoonekwa munhau dzevashandisi , uye zvinogona kusanganisira zvinyorwa, mufananidzo , vhidhiyo kana fomu rekutora data . Ivo vanopa kugona kugovera nemaitiro akadai senzvimbo, indasitiri, chinzvimbo, ruzivo, hunyanzvi kana zvaunofarira. Sezviziviso zvemavara, vanobhadhara pakudzvanya (CPC) kana pakufungidzira (CPM).
Dynamic ads
Iwo ma ads akasarudzika anochinjika kune mushandisi chimiro . Ivo vanopa mukana wekuratidza foto yako, zita, chinzvimbo kana kambani. Vanozadzisa basa rekugadzira kudyidzana, kuwedzera nhamba yevateveri kana kusimudzira zvirimo. Ivo vanobhadharwa per impression (CPM).
Display Ads
Iwo anosanganisira ads anoratidzwa kumusoro kana kudivi reLinkedIn peji, uye anogona kuve nehukuru hwakasiyana uye mafomati. Iwo anoshandiswa kugadzira kuzivikanwa kwemhando kana kutungamira traffic kune yekunze webhusaiti . Nzira yekubhadhara ndeye pakuona (CPM).
Vhidhiyo ads
Vanotamba otomatiki munhau dzevashandisi , uye vanogona kugara kusvika kumasekonzi makumi matatu. Iwo anoshandiswa kutaura nyaya, kuratidza chigadzirwa kana sevhisi, kana kuburitsa manzwiro. Mutengo wayo ndewekuona (CPV).
InMail Ads
Iwo mameseji emunhu anotumirwa. Zvinoita marii kuinbox yevashandisi . Ivo vanogona kusanganisira zvinyorwa, mufananidzo, vhidhiyo kana kufona kuita bhatani. Chinangwa chezvishambadzo izvi kugadzira zvinotungamira, kusimudzira zviitiko, kupa zvideredzwa kana kukoka yemahara muyedzo. Vanobhadharwa nekutumira (CPS).
Ndezvipi zvinhu zvinotarisa mutengo we LinkedIn ad?
Iye zvino zvaunoziva kuti ndeapi marudzi emashambadziro aripo paLinkedIn , unogona kunge uchinetseka kuti mutengo weimwe neimwe unoverengerwa sei, handiti? Zvakanaka, ngatikuudzei kuti mutengo wekushambadza paLinkedIn unosiyana zvakanyanya. Nekudaro, iwe unofanirwa kufunga nezve zvimwe zvinhu, senge:
Iyo bhajeti
Chaizvoizvo, ndiyo mari yaunoda kushandisa pamushandirapamwe wako. Iwe unogona kuisa bhajeti yezuva nezuva, iyo inopararira zuva rose, kana bhajeti rose, iyo inopedzwa kusvikira yapera kana kusvikira mushandirapamwe wapera.
Nguva yacho
Ndiyo nguva yaunoda kuti mushandirapamwe wako ushande . Iwe uchasarudza zuva rekutanga uye zuva rekupedzisira, kana kuti rega mushandirapamwe wako urambe uchienderera kusvika iwe pachako waumisa.
segmentation
Zvinoreva seti yemaitiro aunotsanangura kuitira kuti ad yako isvike kune chako chinangwa chevateereri . Kunyanya kutarisisa kwako, kunonyanya kukosha ad yako ichave kune vashandisi, asiwo zvakanyanya kukwikwidza iyo musika ichaita uye nepamusoro mutengo.
The kubhidha
Ndiyo mari yaunoda kubhadhara kune yega yega chiito chinoitwa nemushandisi . Iwe unogona kusarudza otomatiki bhidhi, iyo inogadziridza zvichienderana nekuita kwemushandirapamwe wako, kana bhuku remanyorero, raunozviisa iwe pachako. Chero zvazvingava, bhidhiyo yako inofananidzwa nevamwe, uye uyo anokodha zvakanyanya ndiye anogona kuhwina muokisheni.