While a few promotional or sponsored articles are also good for diversity, you should not focus your strategy on them: diluting them within a much more varied profile will be more effective and natural. On the other hand, be careful with guest posts, which will directly trigger the alarm at Google!
Vary the type of anchors
Same problem as for content: it will be a question of clouding the issue by diversifying the link profile as much as possible. SEMrush for example shows the frequency of the different link attributes (REL tag: dofollow, nofollow, but also sponsored and UGC), the referring domains, etc., which allows to identify waves of spam.
For example, the tactic of using and abusing over-optimized anchors may seem to work well, at least at the beginning. But when the site starts to brazil telegram data work well, it’s a different story! Not at all natural, these anchors are in the sights of Google robots. The strategy must include a profile of anchors that are as varied as possible and above all, very strongly limit over-optimized anchors or dilute them in the variety of the profile.
Be careful when choosing partner sites
Is it consistent for a very young site to suddenly receive a wave of links published by very large media? Even worse, to repeat this wave on a regular basis? The legitimacy of receiving links from very well-known sites is a concept that can sometimes be problematic in the field of netlinking and which is nevertheless essential for a coherent strategy. A young domain must first work on its organic growth and SEO, in order to develop its profile in a progressive and logical manner. This is what will make it suitable in Google’s eyes to receive links from sites with very high authority.
Along the same lines, entrusting the publication rita rushing human resources executive of all your links to networks belonging to a single owner is a risky strategy. If the network falls, it risks negatively impacting the metrics of the site thus pushed and causing it to fall abruptly. It is crucial not to put all your eggs in one basket and to diversify your partners as much as possible.
The quality of the site that will publish the link remains a criterion on which we cannot compromise: toxic links are just as bad for the metrics.
How do Google penalties work?
Manual control of referenced websites is executive list only triggered when questionable activity is detected by crawlers. The netlinking strategy remains “under the radar”: the art of subtle manipulation is to not trigger these warning signals, for example by checking the quality of the links received. Links of questionable quality are likely to attract negative attention to the client site, as shown in this recent SEMrush study . Too rapid rises are often followed by painful falls.
Perhaps more slowly than a “fast” strategy, but more surely, clean netlinking is a wo
The key to a quality netlinking strategy, as offered by the SEMJuice platform for example, is the variety of backlink types: vary the sources, quality, power, etc., to associate a coherent link profile with the client site.
In short, if you want to give Google a stick to beat you with, you just need to use an identifiable pattern in your publications, both in terms of the type of link received and the form of the anchor, the type of content, the authority of the partner site, etc.