Following Google’s algorithm update , which was complet in March 2024, many sites were hit hard, losing significant amounts of traffic and organic rankings without any explanation from Google. We assume this “penalty” is due to the low quality or usefulness of the content present by the affect sites, since the very goal of this latest update is to “clean up” organic results and improve the user experience .
This is contradictory, as we can easily find
ERPs fill with spammy results rank above quality content and sites that don’t deserve to be penaliz. Now, the question that arises in the SEO world after this Google update is:
But the question must start with a step prior to optimization: content creation . Here we want to introduce a new concept, well describ by Mordy Oberstein in his article “The Future of Web Content: Where AI, User Preferences, and SEO Meet ,” which is ” Situational Content .”
Before we begin, I ask you to visualize
Digital marketing as a coin. Have you done so? telemarketing data What characterizes a coin? Exactly! It has two sides. Within this explanation, you should understand that SEO and SEM are two sides of the same coin. In other words, they are different, but they are part of the same ecosystem.
This article was born from an idea we had one day as a team at MD about what SEO and SEM are and what they’re us for . So, if you stay with us, you’ll learn their main differences with practical case examples. You’ll also learn the most visibility: organic vs paid common mistakes in these fields and how to avoid them, as well as explore their most popular tools. Let’s get start!
What are SEO and SEM?
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two of the main digital strategies us to improve the visibility of gambler data websites in search results. Although they are opposites—SEO is organic, while SEM involves paying for advertising—the truth is that the two are more compatible than one might think.