Keeping an eye on mobile: audience behavior should guide our strategies

Guide our strategies The Brazilian purchasing journey is increasingly digital . Consumers are increasingly searching for information on the internet, and are arriving at online and offline retailers armed with prices and details about offers.

According to the Total Retail 2016

survey by consultancy PwC, the guide our azerbaijan phone number list strategies frequency of monthly online purchases by Brazilians rose from 38% in 2014 to 40% in 2016, in addition anna perunova said that “business to an increase from 4% to 8% in the frequency of daily purchases; product searches increased by 27% between the two years.

The numbers show a slight increase

in online purchases , but a taiwan lead significant increase in the frequency of searches for information before making a purchase: 54.2% of Brazilians use their smartphones, even inside a store, to research products; 50.7% use the device to compare prices.

Therefore, retailers need to be aware

this behavior guide our strategies  and take advantage of opportunities to connect with their audience online. In addition to keeping their websites and e-commerce sites up to date and focused on content.

 

mobile user experience

 

this is a good time to interact with the public through social media , chats, forms, and other forms of contact. Every point of contact presents an opportunity, as long as the company treats it as such.

A potential customer may only be looking for information about price and features, but they may be surprised by your experience in.

 

the mobile environment and stay

in touch with your company for longer to browse your content. After that, the sale is up to you – and we can help!

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