Briefly presenting the Principle, which can be used in different areas of our lives, economy, administration, sales, it is worth exploring its extension in Digital Marketing :
your profit comes from 20% of your customers.
This is one of the most basic observations benin phone number list of the Principle. To make this calculation, you only need to gather data on revenue, profitability and sales by customer. Some work with information from the last 6, 12, 18, 48 months. Is there a right or wrong time period? No. You need to have the common sense to know which market you are in, what type of company-customer relationship is within the segment, what was the performance of your company and its respective sales, marketing, relationship, after-sales teams, among others, during these periods.
With this information in hand
you will know which clients for Digital “in connection with the instructions Marketing you should invest more in. With whom you should strengthen your relationship. Study their cases and work on the best practices resulting from this study with other potential clients. Restructure your team so that it works with a focus on profitability, betting on the right clients, and not just on sales volume.
visitors come from 20% of your keywords
Well, for professionals in the field, and sale lead clients of SEO projects, content marketing, inbound marketing and other digital marketing initiatives, defining keywords for any project is very important. And we should explore niches, test search behaviors of specific audiences within our potential audience.
But this information is almost always correct, and you can check it in your keyword planner, monitoring reports, favorite tools: you will most likely find the group of 20% keywords that bring 80% of traffic to your site.
Knowing this, your initiatives become much more assertive: by better understanding what your target audience wants, your conversions grow – exponentially.
conversions are generated from the effort of 20% of your pages
Whatever the offer of these 20% of pages, they are the most for Digital Marketing important for your conversions. But BEWARE: they are the most important, which does not mean that the other 80% are not important to support your offer, or add something to your lead, so that the conversion actually occurs.
Some other likely and interesting extensions of the principle in this area:
leads only read 20% of your content.
5. 80% of your digital influence comes from 20% of your updates.
Among others…
Finally, #Tip: the principle is valid and important. Even so, always pay attention to your monitoring and your results: they are what should dictate your strategies.