What is Employer Branding – Definition and Meaning
The term employer branding comes from English and literally means employer brand . The definition of employer branding may sound as follows: it is all the actions taken by a company to create a favorable image of the employer. That is, one to which candidates apply by choice, not by necessity.
The employer branding strategy should be well thought out, developed and implemented . Building a positive image of the company as an telegram marketing employer influences its later perception not only by potential employees and current employees, but also by investors, partners and even customers.
Types of Employer Branding – external and internal
Where to start building an employer image. First, it is worth realizing that employer branding is about creating a reputation both within and outside the company environment. For this reason, employer branding activities are divided into two types: internal employer branding and external employer branding.
The benefits of conducting activities in each of these areas complement each other.
Satisfied employees are the best ambassadors for the workplace, who are happy to recommend it to friends outside the company.
Employer external branding – building the employer brand outside the company
The concept of employer branding is closely related to the term recruitment marketing . We use it to describe activities aimed at increasing interest in a job offer . This is a complementary part of external employer branding, i.e. building the rebranding of lega serie employer’s brand in the eyes of job seekers, but also clients or contractors. The tasks of people responsible for recruitment marketing include managing the Career page on the company website, selecting channels for publishing job offers, building a talent network, defining ideal employee personas, conducting recruitment campaigns or generating leads.
Employer internal branding: building the employer’s image in the corporate community
Building an employer brand within an organization is based on shaping positive employee experiences. Internal employer branding dating data primarily involves creating a friendly and balanced organizational culture, offering benefits, and designing attractive development paths.
When developing an effective employer branding strategy and formulating. Employer Value Proposition, you should first focus on what the needs. Employees are , and then demonstrate that meeting them is one of the key goals of the company.