Do I still Nowadays, thinking about business cards makes us question their relevance. After all, we live in the digital age, where sharing information is done with just a few clicks on a cell phone.
But is this really true? Has this marketing tool really ceased to be functional and necessary for professionals and companies?
In this article, we will understand the importance of a business card and how it has been modernized to keep up with the growth of technology.
Business card: is it still worth it?
Traditional paper business cards, as you know them, are a bit behind the times, yes. But that doesn’t mean you don’t need any kind of business card at all.
Exchanging contact information special database still requires a certain amount of professionalism. Simply sending someone your number can seem too casual and lacking in seriousness.
Plus, why miss out on the opportunity to impress potential clients and connections? Since it’s becoming increasingly rare, having an unconventional business card can catch the attention of your audience.
What is a digital business card?
The digital business card is the natural new sales manager, now what evolution of traditional paper cards. It was designed to be shared electronically through links, QR Codes or technologies such as NFC (proximity) .
This format allows you to include information that goes beyond the basics expected on any business card. You can add links to social networks, portfolios, videos, interactive buttons for WhatsApp and emails, among many others. Thus, digital business cards have become the complete solution for networking and promoting services.
How does a digital business card work?
Once you have created your business cards, you can share them with just a few clicks. Available methods include: proximity (NFC), QR Code, links, email signature, among others.
When shared, your cards open directly in czechia businesses directory the other person’s mobile browser, like a website. There, they can view your information, interact with the buttons and save your data on the device.
Additionally, you can set up a pop-up window for the person to share their information with you. This way, you don’t have to rely on them to contact you later to close the deal.
What should a digital business card contain?
Whether it’s a traditional paper card or a digital card, you need to include the right information. This is what will make this marketing piece effective and something that will generate leads for your business.
Here are 6 key pieces of information to put on your business card:
- Your name and title.
- Profile photo.
- Phone number and email.
- Link to WhatsApp.
- Social media and portfolio (if applicable).
- Location or address (if applicable).
This information is the minimum required to have an effective digital business card . However, you can add many other details and adapt your card to your marketing strategy.