On November 3rd and 4th, Florianópolis received more than 5,000 visitors to the largest digital marketing event in the country: the RD Summit, organized by Resultados Digitais, a company that offers RD Station , a marketing automation tool.
More than 100 national and international
speakers gave lectures, most of the time afghanistan phone number list simultaneously, in 8 environments at the city’s Convention Center, presenting cases, experiences and best practices to the spectators.
The audience, made up of people from all over Brazil – as well as some international visitors – was very excited about learning, networking and getting to know the exhibitors’ offerings.
All topics related to digital marketing
were covered: SEO, content marketing, sponsored it determines everything links, conversion, inbound marketing, social media, planning and strategies, among others.
The lectures were so successful that they attracted queues before each one began; with an organized agenda, the audience exchanged contact details during the quick breaks between content.
On the first day (November 3rd)
big names took to the stage: digital taiwan lead marketing event Ricardo Amorim , Sandra Turchi , Rafael Rez , Fernando Kimura and Rafael Damasceno . On the same day, Resultados Digitais presented its new products , in addition to a special show, simulating the company’s rocket, making reference to the company’s growth since its beginning.
Martha Gabriel arrived to liven up a packed plenary session at the beginning of the second day (November 4th). Oli Gardner , founder of Unbounce, was one of the most anticipated keynote speakers – and, to our surprise, the most lively. We discovered a showman among us, with presentations and a few phrases in Portuguese. During the day, the audience followed big names such as Camilo Coutinho , Gabriel Costa , Flavia Gamonar and Ana Tex , to end the talks with the also acclaimed keynote by Neil Patel .
The lectures networking
sharing of experiences, and learning about new things certainly excited everyone! Smiles were on everyone’s faces, and the eagerness to learn was there.
Of course, we cannot fail to mention the more. Than 60 exhibitors: in addition to presenting new solutions and launches to the public, they all put on a friendly face, creative presentations, games and raffles; they had a lot to teach and exchange tips. The start-ups brought a variety of new products and unique experiences to those who visited their stands.
Spoiler alert: the book Marketing de Conteúdo
A Moeda do Século XXI by Rafael Rez, launched exclusively at the event, is exceeding expectations. The buzz was huge!
The event didn’t end there: just like on the first day. The event ended with a cold draft beer and a live band. The most excited guests continued the celebration at an. Exclusive digital marketing event Resultados Digitais event at a nightclub in Lagoa, a trendy area of Ilha da Magia.
We returned to São Paulo with several tips, including:
· Use emotion to create buzz in content;
· Focus on user experience;
· Create content that moves everyone, breaking away from the norm;
· Keep an eye on the context;
· Focus on content quality, not quantity;
· Aim for audience engagement.
After two intense days – which. Between us, seemed longer – many returned home. While others enjoyed a few days at the beach. Now, we wait. Resultados Digitais , we want the RD Summit 2017!